Job Title: Digital Media Lead
Location: Remote, with optional access to our Toronto office at Queen and Spadina

Salary Range: $70,000 - $90,000 plus health benefits

Reports to: Strategy Director

Position Type: Full‑time, permanent

Posted: June 18

Deadline: June 28, 2026 at 5:00PM EST

Position Summary
We’re looking for a technically confident, thoughtful, and collaborative digital marketer to help us build out a growing part of Principles. This role sits at the centre of paid media deployment, campaign setup, analytics, tracking, reporting, and the behind‑the‑scenes infrastructure that helps nonprofit campaigns actually work. You will be comfortable in platforms such as Meta, Google Ads, Google Grants, GA4, GTM, and understand how strong digital systems help progressive organizations reach the right people, raise more money, and move more people to act. Ideal candidates have digital marketing or agency experience, enjoy both strategy and execution, and want more ownership than they might get inside a larger organization.

About Principles
Principles is a progressive nonprofit agency that helps charities, advocacy organizations, and social impact teams build strategies, campaigns, creative, and digital programs that move people to act. We work with organizations across issue areas including health, disability, education, poverty, climate, human rights, community care, and more. Our team of ~15 is cooperative, thoughtful, and dedicated to excellent work.

Things You Should Know & Benefits
We value diversity and encourage applications from folks from/with all backgrounds, genders, ethnicities, abilities, identities, and lived experiences.

Benefits:

3 weeks of paid time off per year

Lighter workload between Christmas Eve and Current Year’s Day

Extra long weekends every summer

Work from home

Optional access to our office at Queen and Spadina in Toronto

Quarterly 2‑day in‑person all‑staff working sessions

A laptop and other work‑from‑home supplies as needed

A monthly $50 stipend to help offset mobile phone expenses

Annual bonuses shared with all employees when business targets are met

Core Responsibilities
Paid Media Strategy & Planning

You will develop practical, thoughtful paid media recommendations for client campaigns and projects and collaborate with strategy, creative, accounts, and project management teams to align media plans. Key tasks:

Translate client objectives, campaign strategies,



and creative concepts into paid media recommendations

Develop media plans across Meta, Google Ads, Google Grants, Microsoft Ads, and other relevant channels

Recommend audiences, budgets, timelines, KPIs, and optimization priorities

Support media planning conversations with clients clearly

Coordinate with third‑party planners, buyers, or agencies for expanded channels

Campaign Configuration & Deployment

Configure, launch, and manage paid media campaigns; ensure quality control and tracking infrastructure.

Build and launch campaigns on Meta, Google Ads, Google Grants, Microsoft Ads, etc.

Set up campaigns accurately based on approved plans and assets

Maintain quality control across audiences, budgets, naming, trafficking, placements, and UTMs

Support tracking setup and troubleshooting of pixels, tags, conversion events, GA4, GTM, and UTM structures

Monitor campaigns in market and identify issues or opportunities

Optimization, Reporting & Analysis

Help clients and internal teams understand performance and recommend next steps.

Review campaign performance continually

Make thoughtful optimization recommendations

Prepare and maintain reporting dashboards using Looker Studio or other tools

Analyze performance across channels and conversion points

Develop post‑campaign reports summarizing results, learnings, trends, and future opportunities

Present analysis and recommendations clearly to clients and teams

Paid Media Systems & Growth

Help strengthen and grow paid media as a service area by building better systems and workflows.

Stay current on paid media trends, platform updates, emerging channels, and best practices

Identify opportunities to improve systems, processes, tools, templates, training, and delivery models

Contribute ideas for scaling or evolving the paid media function

Document repeatable workflows and quality‑control processes

Participate in training and professional development related to paid media, analytics, reporting, and emerging platforms

Strategy Team Support





Contribute to broader strategy work when capacity allows.

Support campaign strategy, audience planning, and measurement thinking

Collaborate with strategists and client leads to align paid media with project direction

Bring media‑informed perspective to internal planning conversations

Help the team make realistic, measurable decisions

General Expectations

Manage time effectively

Stay organized and detail‑oriented

Communicate clearly with internal teams, clients, vendors, and partners

Meet agreed timelines, deadlines, and internal process requirements

Participate in staff meetings and other team activities

Contribute to the evolving delivery of high‑impact work

What You’ll Need to Bring
Must‑haves:

Hands‑on experience setting up, managing, or optimizing paid digital campaigns

Comfort with Meta Ads Manager and Google Ads

Familiarity with GA4, GTM, pixels, tags, conversion events, UTMs, and digital campaign tracking

Experience reading campaign data and turning it into clear recommendations

Strong attention to detail

Strong written and verbal communication skills

Comfort working directly with clients or external partners

The ability to manage multiple projects, deadlines, and priorities at once

A team-oriented approach with strategists, creatives, account leads, and project managers

Interest in nonprofit, advocacy, fundraising, or social impact work

Nice‑to‑haves:

Experience with Google Grants

Experience with Microsoft Ads

Experience with PMAX campaigns

Experience building dashboards in Looker Studio

Experience with nonprofit fundraising campaigns, lead generation, advocacy, or email acquisition campaigns

Familiarity with Engaging Networks, Luminate Online, Mailchimp, New/Mode, Typeform, or similar tools

Experience troubleshooting messy client tracking setups

Experience working in an agency environment

Experience helping improve internal systems, templates, workflows, or delivery processes

Who Might Be Perfect for This Role
If you have agency or digital marketing experience and want more ownership, enjoy clean setup, smart tracking, useful reports, and building better systems, this role could be your next challenge. We’re looking for someone who notices messy structures, faulty events, or technically accurate but not useful reports, and who wants to help build something meaningful.

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📌 Digital Media Lead (Ontario)
🏢 Principles
📍 Ontario