The Brand and Marketing Strategist is a visionary marketing professional who drives high-level strategy and oversees major brand and marketing initiatives. This role develops and implements strategic marketing plans, ensures brand consistency and leads large‑scale projects and campaigns. Working closely with the Creative Director, the position serves as a key advisor on branding, audience engagement and market positioning, aligning marketing efforts with organizational goals.
This position typically works 37.5 hours per week and is eligible for a hybrid work arrangement.
What We Offer Truly rewarding work; contribute to lasting, positive change for individuals and our community
A supportive team environment and opportunities for career development
Comprehensive benefits including an employee assistance plan
Paid time off (for eligible roles; prorated based on start date) includes:
3 weeks of paid vacation
6 personal days
12 sick days
A paid day off to celebrate your birthday
What You’ll Do Lead and coordinate brand strategies that align with organizational objectives
Ensure consistent brand messaging across all marketing materials, campaigns and channels
Analyze market trends and audience insights to refine brand positioning and strengthen engagement
Facilitate cross‑functional collaboration and stakeholder alignment to support organizational priorities
Collaborate with the Creative Director to develop integrated marketing campaigns and digital content strategies




Implement and maintain workflows that support effective execution across the Brand and Marketing team
Partner with internal teams to align marketing initiatives with enterprise and program goals
Develop strategic marketing tactics and key messages tailored to diverse audiences
Evaluate campaign performance leveraging reporting and analytics and continuously refine marketing approaches
Lead large‑scale marketing projects, including campaigns, events and brand positioning initiatives
Coordinate and manage relationships with external vendors, designers, developers and consultants
Monitor project timelines, budgets, deliverables and performance outcomes
Ensure projects are completed on time, within budget and aligned with strategic objectives
Provide strategic marketing expertise and guidance to internal teams and stakeholders
Delegate operational marketing activities within Brand and Marketing team members while maintaining oversight of timelines and strategic alignment
Qualifications Post‑secondary education in Marketing, Digital Marketing, Communications, or a related field
Minimum 5 years of experience in strategic marketing, branding, digital marketing, or related roles




What You’ll Bring Demonstrated experience leading large‑scale marketing and branding initiatives
Strong project management skills, including experience overseeing campaign development or comparable projects
Knowledge of audience engagement, brand positioning and marketing analytics
Excellent written and verbal communication skills for diverse audiences.
High proficiency with marketing technologies, digital platforms and emerging industry trends
Experience working in the non‑profit sector, fundraising environments, or mission‑driven organizations
If you want to change lives, we want to hear from you.
Deadline: until a suitable candidate is found
Apply today by submitting your resume, cover letter, and salary expectations.
Check out our website for more information about YW Calgary: www.ywcalgary.ca
YWCA Calgary is committed to providing an equitable, diverse, and inclusive workplace where all employees, volunteers and clients feel valued and respected, whatever their race, religious beliefs, colour, gender, gender identity, gender expression, sexual orientation, disability, age, ancestry, or place of origin.
Privacy statement: Personal information is managed in accordance with Alberta's Personal Information Protection Act (PIPA) and other applicable laws and we are committed to safeguarding your personal information. During the recruitment process personal information is collected for the purpose of people practice management. Privacy inquiries can be directed to the attention of the Privacy Officer.

#J-18808-Ljbffr

📌 Brand & Marketing Strategist (Alberta)
🏢 Isarta
📍 Alberta