Job Description
Meradia – Marketing Specialist – Location: Toronto, CA (hybrid) or open to relocation to Toronto. Meradia has been a trusted partner in the investment management industry since 1997, offering strategic advisory and implementation services that blend technical expertise with a dedication to client success. Our mission is to help clients navigate complex challenges, streamline operations, and achieve their goals. Meradia is seeking a versatile and collaborative Marketing Specialist to support the continued evolution of our brand, messaging, and marketing execution as we grow across North America.

What We’re Looking For

3–5 years of marketing experience in a B2B services workplace

3–5 years of experience in asset management, wealth management, pensions, or financial services

Fluency in French (written and verbal), ideally Canadian French, to support bilingual content and communications for the Canadian market

Demonstrated experience using analytics to inform marketing decisions, messaging, and recommendations

Hands‑on experience supporting website design, refreshes, and ongoing maintenance using WordPress and Elementor

Familiarity with LinkedIn and content marketing best practices

Experience creating polished, on‑brand visuals and video using tools such as Canva, iMovie, CapCut, or Adobe Premiere

Comfort using project management tools such as Asana or Microsoft Planner to manage timelines and deliverables independently

Strong editing and copywriting skills with the ability to translate complex ideas into clear, audience‑specific messaging

Note: If your passion lies primarily in social media or content creation for brand channels, this may not be the best fit. Social media support represents approximately 15% of this role. We’re looking for someone excited by broader marketing execution, analytics, logistics, and internal communications alongside creative responsibilities.

Responsibilities
Website, Storytelling & Digital Experience

Support the ongoing maintenance, optimization, and design refresh of Meradia’s website using WordPress and Elementor

Collaborate with marketing leadership to improve site structure, page layouts, and visual hierarchy in support of practice strategy

Translate practice narratives and thought leadership into clear, engaging website experiences





Ensure website content remains current, on‑brand, and aligned with analytics and engagement trends

Partner with external vendors or developers as needed while maintaining internal ownership of site updates and enhancements

Content Support, Storytelling & Execution

Copyedit thought leadership, social content, and email campaigns to ensure clarity, consistency, and alignment with practice strategy

Support the design and layout of content using Canva or similar tools, balancing visual appeal with narrative clarity

Assist with video initiatives including scripting, filming coordination, editing, and scheduling to bring strategic concepts to life

Maintain and update marketing materials across internal and external channels

Support personal branding efforts across the firm by helping consultants shape insight‑driven LinkedIn content

Capture and edit professional headshots and internal photography as needed to support consistent visual storytelling

Take ownership of a wide range of tasks, from detailed content edits to last‑minute event support, with consistent focus and follow‑through

Campaign & Event Logistics

Manage administrative aspects of conferences and events, including travel coordination, hotels, swag, and timelines

Coordinate local materials and logistics for Toronto‑based events, which may include booth setup, material pickups, or solo office errands

Own deadlines, content calendars, and campaign deliverables using tools such as Asana and Microsoft Teams, proactively flagging risks, dependencies, and gaps

Navigate ambiguity and last‑minute changes with confidence by asking clarifying questions, proposing solutions, and driving work forward

Analytics, Insights & Reporting

Monitor, interpret, and communicate social media, website, and campaign performance using tools such as Google Analytics, Agency Analytics, or similar platforms

Identify trends and opportunities to improve engagement, refine messaging,



and recommend next steps aligned to practice goals

Translate performance data into clear insights that inform future campaigns, content priorities, and positioning decisions

Collaboration & Culture

Contribute to creative brainstorms and cross‑functional planning conversations

Communicate clearly and professionally with stakeholders, including pushing back when scope, timelines, or requests are misaligned with strategy or data

Support internal culture efforts including team bonding activities, office events, and company communications

Play a hands‑on role in building culture within the Toronto office, balancing self‑direction with in‑person collaboration

Bring structure to projects by proactively checking progress, keeping work organized, and ensuring momentum

You’ll Be Successful In This Role

Independently manage projects from intake through execution while keeping strategic objectives front and center

Use analytics to inform decisions and confidently communicate recommendations, not just report metrics

Help practices understand how marketing performance connects to positioning, demand, and growth

Push beyond surface‑level execution to improve how Meradia tells its story in the market

Bring structure, clarity, and momentum to work without waiting for perfect direction

You’ll Thrive In This Role

Think in terms of insight → story → action, not just tasks

Are energized by interpreting data and translating it into meaningful recommendations

Feel comfortable challenging assumptions and elevating conversations with stakeholders

Enjoy balancing analytical thinking with creative storytelling

Are confident working independently while collaborating closely with senior team members

Why This Role Matters
This role helps ensure that Meradia’s marketing efforts are not only well executed, but intentional, informed, and aligned to practice strategy. By connecting analytics to storytelling, you’ll help the firm sharpen its messaging, prioritize the right initiatives, and scale its presence across the U.S. and Canada. You’ll also play a key role in supporting bilingual marketing and helping Meradia deepen its footprint in Toronto and other French‑speaking markets.

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📌 Marketing Associate (Ontario)
🏢 Meradia
📍 Ontario