Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven environment.

This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through innovative campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.

Key Responsibilities:
• Develop and lead a comprehensive demand generation engine
• Craft compelling marketing campaigns for engagement
• Own and refine the conversion funnel and sales handoff




• Partner cross-functionally for cohesive marketing efforts
• Utilize analytics for continuous improvement and learning

Requirements:
• 8+ years in demand generation at a SaaS company
• Proven history of controlling pipeline performance
• Experience with SEO, Paid Social, Email, and CRO
• Robust ability to work with agencies and internal teams
• Creative thinker with successful campaign examples

Be part of a mission-oriented growth journey, making a difference in how nonprofits operate.
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📌 Growth Marketing Leadership at Instrumentl (Alberta)
🏢 Medium
📍 Alberta