Join Bacardi as a National Shopper Marketing Manager, leveraging your insights for effective marketing strategies. This hybrid role focuses on aligning shopper behaviors with brand objectives.
In this position, you will create and implement national shopper marketing strategies, partnering with sales and brand teams to enhance activation efforts across various retail channels. Your capacity to manage budgets and analyze performance will be key in driving the company’s shopper marketing initiatives forward.
Key Responsibilities:
• Develop shopper marketing programs tailored to various retail channels
• Identify key shopper insights for effective program design
• Collaborate with Sales and Marketing for optimal brand alignment
• Manage marketing budgets and assess campaign performance
• Utilize data analytics for campaign insights and recommendations
Requirements:
• Bachelor’s degree in Marketing or comparable field
• 3-5 years in shopper marketing or trade marketing
• Deep understanding of retail shopping behavior
• Proven experience with national retailers
• Ability to execute data-driven marketing programs
Make an impact at Bacardi by transforming shopper insights into actionable marketing strategies.
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