Ahria Consulting is excited to partner with TRY Recycling & The Better Bin Company of London in their search for a Head of Marketing to lead the development of a modern, data-driven marketing function across two growing businesses with strong market presence and purpose.

Build something from the ground up and make a measurable impact.

This is not a traditional marketing role. It is a build-and-scale leadership opportunity focused on creating a structured, accountable marketing engine that drives real revenue growth.

About the Opportunity
You will report directly to the President & CEO and serve as the leader responsible for translating business priorities into clear marketing strategies, systems, and results.

Your mandate:

build the engine, align marketing to sales and operations, and deliver measurable growth.

This role spans both:

TRY Recycling – a leader in environmentally responsible construction waste diversion

The Better Bin Company – a fast-growing residential and commercial bin rental business

Together, they offer a unique opportunity to lead both B2B and B2C marketing in a high-impact, purpose-driven environment.

What You’ll Own

Develop and lead integrated marketing strategy across both businesses

Build a scalable, data-driven lead generation engine (B2B + B2C)

Establish clear performance metrics tied to pipeline, ROI, and customer acquisition

Implement systems (CRM, automation, analytics)



to drive consistency and insight

Align marketing with sales and operations to drive tangible business outcomes

Lead campaigns across digital and traditional channels—optimizing for performance

Own brand positioning, messaging, and market intelligence

What Sets This Role Apart

Direct line to the CEO with real influence on growth strategy

Prospect to build, not inherit, a scalable marketing function

Strong alignment between marketing, operations, and revenue

A business with purpose and environmental impact at its core

Who You Are

Has built and scaled marketing systems not just managed campaigns

Thrives in environments where accountability = measurable outcomes

Brings deep expertise in demand generation, funnel optimization, and performance tracking

Understands how to connect marketing activity directly to revenue and ROI

Can operate both strategically and hands‑on

Excels at cross‑functional alignment with sales and operations

Experience in environmental services, construction, or home services is an asset.

The Impact You’ll Have

Strong, repeatable lead generation and pipeline growth

Improved cost of acquisition and marketing ROI

Clear alignment between marketing, sales, and operational outcomes

Demonstrable contribution to revenue growth

Compensation

Bonus eligibility + comprehensive benefits

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📌 Marketing Lead (Ontario)
🏢 Ahria Consulting
📍 Ontario