Paid Media Buyer/Paid Ads SpecialistLocation: Hybrid | 2 Tippett Rd, North York, ONSalary: $55,000 to $60,000 CAD + performance-based growth opportunitiesPolaron is one of Canada’s fastest-growing solar companies, and our marketing team plays a critical role in accelerating the transition to clean energy. We are looking for a Paid Media Buyer who is passionate about performance marketing, data-driven strategy, and building campaigns that generate real impact.If you enjoy optimizing campaigns, scaling high-performing ads, and seeing measurable results from your work, this role offers the opportunity to take full ownership of campaigns with significant budgets while contributing to a company making a meaningful environmental difference.What You’ll DoManage and optimize high-performing digital ad campaigns across Meta (Facebook & Instagram) and Google Ads, with daily budgets up to $3,500Build and launch end-to-end lead generation campaigns, including ad copy, creative direction, targeting, and landing page strategyContinuously analyze performance metrics and optimize campaigns to maximize lead quality and return on ad spendUse tools such as Google Data Studio or Looker to visualize and communicate campaign performance to internal stakeholdersRun A/B tests across creatives, placements, targeting, and landing pages to improve resultsIdentify recent growth opportunities, channels,



and tools to expand campaign performanceCollaborate with internal creatives and external partners to produce engaging ad visuals and video contentStay on top of platform updates, algorithm changes, and digital marketing trendsManage conversion tracking, pixels, and tag implementation to ensure accurate performance measurementWhat You Bring2+ years of experience managing lead generation campaigns on Meta and Google AdsProven experience managing ad budgets exceeding $1,000 per campaignStrong understanding of performance marketing, audience targeting, funnel strategy, and bidding optimizationExperience building and optimizing campaigns independently from strategy to executionProficiency with Google Data Studio, Looker, or similar analytics toolsStrong analytical mindset with the ability to translate data into actionable insightsExperience coordinating creative development for ads, visuals, or videoExcellent organizational and communication skillsFamiliarity with creative tools such as Adobe Suite is an assetExperience in solar, home services, or renewable energy marketing is a strong advantageAbility to work in a hybrid environmentWhy Join Polaron?Be part of a company driving Canada’s transition to clean energyWork with high-impact marketing budgets and campaignsJoin a collaborative, performance-driven marketing teamEnjoy a flexible hybrid work environmentGain real ownership over campaigns and strategyGrow your career with a company that is rapidly scaling#J-18808-Ljbffr

📌 Paid Ads Specialist - C$55,000 - C$60,000 A Year (Toronto)
🏢 Polaron
📍 Toronto