Provincial Sales Leader - Foodservice Equipment British Columbia (Hybrid / Field-Based)
MacDonald Search Group has been asked by our foodservice equipment and supply client to recruit a Market Sales Leader to oversee sales performance and team development across B.C. This leadership role combines hands-on field coaching, strategic account management, and sales execution, with responsibility for driving revenue growth, margin performance, and customer retention across the market.
Some Of What You Will Do Lead, coach, and develop a team of territory sales representatives and showroom sales professionals across the region
Drive achievement of revenue, margin, customer acquisition, and retention objectives
Execute sales management processes including performance reviews, pipeline management, scorecards, and sales planning
Work alongside field sales representatives to support customer development, coaching, and business growth initiatives
Build relationships with restaurateurs, foodservice operators, consultants, architects, contractors, and industry stakeholders
Collaborate with national account teams to support strategic customer growth and retention initiatives
Support implementation of sales programs, training initiatives, promotional activities, and merchandising strategies
Manage regional operating budgets and ensure resources are deployed effectively to maximize business results
Foster a high-performance culture focused on accountability, customer service, and team development
You should have the following:



5+ years of sales leadership, sales management, or high-performing field sales experience
Experience within foodservice equipment, foodservice distribution, hospitality, restaurant supply, or related industries
Proven ability to coach, mentor, and develop sales professionals to exceed targets
Strong understanding of sales metrics, customer development, pricing strategy, and margin management
Experience managing strategic customer relationships and supporting complex sales cycles
Excellent communication, presentation, and relationship-building skills
Robust business acumen with the ability to analyze performance and drive results
Comfortable operating independently while collaborating across multiple departments and stakeholders
Post-secondary education in business, marketing, or a related discipline is considered an asset
What's in it for you: Opportunity to lead an established sales team within a respected industry leader
Highly visible leadership role with direct impact on market performance and growth strategy
Competitive compensation package including $105,000-$125,000 base salary plus 30% bonus package
Mileage reimbursement, comprehensive benefits, expense program and vacation package
Strong leadership support and opportunities for continued career advancement
Hybrid work environment with a blend of field leadership and strategic account engagement
All applications are considered. Thank you for your interest

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📌 Sales Manager (British Columbia)
🏢 MacDonald Search Group
📍 British Columbia