Overview The Opportunity: As a Brand Manager, you’ll be an integral member of the Brand Marketing team, responsible for the progress and performance of our brands. The ideal candidate will bring strong consumer/shopper orientation, well-rounded business acumen and the capability to develop & execute world-class communications that propel Maple Leaf brands to new heights. Reason for vacancy: Existing Headcount. Compensation: $94,000 - $141,000 CAD base pay annually plus annual short-term incentive. Snapshot of a Day-in-the-Life Manage the growth of Maple Leaf brands throughout the country, including defining and delivering on progress for critical brand metrics (brand share, net promoter score) and influencing their sales growth alongside key stakeholders. Own brand outcomes, not activities, setting a few, material targets (share, penetration, margin mix) and deploying resources against the 20% of initiatives that drive 80% of impact. Develop & execute demand creation strategies and tactics both in and out of store. This includes the brand marketing plans that support share, sales and profit progression across multiple categories and channels. Liaise with category marketing teams to ensure clear understanding of category needs to deliver against plans and help overcome purchase barriers and challenges. Partner with creative and media agencies to develop cohesive, impactful and measurable consumer experiences that get noticed and drive business performance, while collaborating with all key internal stakeholders for alignment. Guard and grow distinctive brand assets to build mental availability and remove friction at-shelf to build physical availability. Coaching and developing marketing associates through radical candor and clear development planning. Understand brand analytics (Nielsen, shipments, communications KPIs) to synthesize key insights and measure ROI and effectiveness of marketing programs to inform recommendations for the brands moving forward. Develop & manage annual ad & promo budgets, including monthly forecasting and reconciling, ensuring optimization in all channels throughout the year. Allocate investment by ROI and strategic priority; kill low-impact work fast to protect capacity for the few big bets. Provide overarching brand stewardship across all channels (standards, packaging, executional mandatories, communication campaigns,



in-store displays, etc.). Execute sponsorship deals, inclusive of digital and on-site activations and various partnership assets to deliver maximum value. What You’ll Bring Bachelor’s Degree plus track record of results within a CPG environment. Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment. Experience managing a large complex business with a proven track record in the market (ideally within CPG/brand management). A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set. The ability to adapt easily to changing market dynamics. Competency requirements: Commercial Acumen, Budget Planning & P&L Management – Fluent in P&L levers, pricing/promo trade-offs, media effectiveness, budget management and portfolio strategy. Business Understanding and Insights - Ability to understand and draw conclusions from internal & external data sources with the ability to build, track, and adjust business plans to achieve targets. Brand Reviews & Plans – Leads the annual brand reviews & planning process assessing current business. Plans include objectives and strategies for each opportunity, brand investment levels, volume/consumption builds, risk analysis, and an integrated marketing calendar. Sales Knowledge & Connectivity - Understanding of customer strategies and motivations and applying to marketing planning process & initiative execution. Strategic Leadership - Ability to articulate a strategic direction with fact-based rationale. Sells ideas through to management convincingly. Strategic Communications – Develop and execute disruptive and breakthrough marketing campaigns and creative, with strong verbal and written communication skills. Project Management – Experience managing multiple priorities and large projects with timeliness and cross-functional collaboration.



Solid consumer focus – Consumer-obsessed with clear insights and research. Digital fluency – Experience executing digital content campaigns with winning KPIs. What We Offer at Maple Leaf Foods Being part of a high-performance, people-focused company with a vision to become the most sustainable protein company on earth. Inclusive culture and a safe, empowering environment. Competitive Health and Wellness benefits starting on day one. Defined Contribution Pension Plan with company matching starting on day one. Learning and development opportunities, including workshops and speaker series. Comprehensive tuition reimbursement for eligible education and certifications. Paid volunteer days annually. About Us We’re a carbon neutral food company on a journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts. We care about our communities and commit to reducing food insecurity in Canada. We’re a global company with sites in Canada, the U.S., and Mexico, and business in Asia. We embrace a diverse and inclusive work environment and values-based culture guided by Maple Leaf Leadership Values. We are carbon neutral. We are one of the only food companies in Canada to set science-based targets. We thank all applicants for their interest in Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet security criteria. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process. Please contact our Talent Attraction Team at The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on skills, experience, education, and other requirements. For part-time roles, salaries are adjusted accordingly. This role is eligible to participate in Maple Leaf’s annual short-term incentive plan. Disclaimer: Salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated range provided by third parties. Maple Leaf Foods offers a competitive total rewards package, discussed during an interview with our Talent Team. #J-18808-Ljbffr

📌 Brand Manager - C$94,000 - C$141,000 A Year (Mississauga)
🏢 Maple Leaf Foods
📍 Mississauga