We’re looking for a Head of Marketing, Live Events to lead the strategy and execution of marketing campaigns across concerts, tours, and festivals.

This role is responsible for turning a high-volume pipeline of shows into sold-out events—owning marketing strategy from announcement through performance across multiple venues, markets, and genres.

You’ll work directly with agents, talent buyers, promoters, managers & venue partners to develop a concise and effective plan, ensuring every show is positioned, marketed, and optimized for success.

This is a full-time, in-office role based in Toronto, ON

What You’ll Own

Ticket Sales Strategy Across Portfolio

- Own marketing strategy and ticket sales performance across a high-volume slate of concerts, tours, and live events
- Partner with agents and talent buyers to bring shows to market and maximize sell-through
- Build scalable frameworks to support marketing across 200+ artists and multiple venues

Show & Campaign Lifecycle

- Lead end-to-end marketing for each show—from announcement, presale, and on-sale through final ticket push
- Develop repeatable campaign structures that can scale across venues and artist tiers
- Identify priority shows and allocate resources to maximize revenue impact

Venue & Market-Level Marketing

- Oversee marketing across TFA-supported properties, including:
- The Bowl at Sobeys Stadium
- Regional theatres
- Develop localized strategies based on market demand, artist profile, and venue dynamics
- Work with venue partners to align on media, promotions, and audience development





Artist Demand Generation

- Support agents in building visibility and demand for roster artists
- Identify opportunities to market artists across multiple shows, tours, and properties
- Collaborate on positioning, timing, and campaign strategy to strengthen ticket performance

Performance Marketing & Data

- Lead paid media and digital strategy across all campaigns
- Leverage ticketing data, CRM, and audience insights to drive conversion and efficiency
- Track pacing, sales velocity, and campaign performance, adjusting in real time

Partnerships & Promotions

- Build and execute promotional partnerships with media, brands, and platforms
- Drive awareness through contests, influencer campaigns, and local activations
- Expand reach across both artist-driven and venue-driven campaigns

Leadership & Cross-Functional Alignment

- Work directly with agents, talent buyers, managers and leadership to align on priorities
- Lead and scale a marketing team and external partners
- Establish processes that improve coordination across a high-volume event pipeline

What You Bring

- 5–10+ years in marketing, with strong experience in live events, concerts, or venue marketing




- Proven track record of driving ticket sales across multiple shows and markets simultaneously
- Experience working with talent agencies, promoters, venues, or ticketing platforms
- Deep expertise in paid media, digital marketing, and campaign optimization
- Strong understanding of fan behavior, touring cycles, and live event economics
- Ability to operate in a high-volume, fast-moving environment

What Sets You Apart

- You understand both sides of the business: artist representation and event promotion
- You can prioritize across dozens of competing shows and opportunities
- You think in terms of portfolio performance, not just individual campaigns
- You combine data-driven decision making with cultural instinct
- You’re comfortable building structure in a fast-growing, evolving environment

Why This Role

This is a unique chance to build and lead marketing across a fully integrated live entertainment ecosystem supporting both artist careers and the venues they play.

You’ll play a central role in shaping how TFA brings shows to market, drives ticket sales, and scales its live events business.

About TFA

TFA is one of Canada’s leading talent agencies, representing a roster of 200+ artists across music, comedy, and live entertainment. In addition to artist representation, TFA plays a key role in programming and talent buying across a growing network of live properties, including theatres, partner venues, and large-scale outdoor stages such as the Bowl at Sobeys Stadium.

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📌 Marketing Manager, Live Events (Toronto)
🏢 The Feldman Agency
📍 Toronto