02 Aug
|
RBC Dominion Securities
|
Toronto
02 Aug
RBC Dominion Securities
Toronto
Overview Title posted on CareerBeacon - Manager, Digital Marketing Posted on January 24, 2026 by Employer details RBC Dominion Securities Location: Toronto, ON. Work location: On site. Salary: 30.77 to 90.00 hourly. Terms of employment: Permanent employment, Full time. Starts as soon as possible. Vacancies: 1 vacancy. Source: CareerBeacon # Job details What is the opportunity? As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the RBC Commercial & Small business banking teams. This team’s mandate includes digital marketing, digital engagement, and digital acquisition strategies in addition to collaboration with Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading RBC Commercial & Small business digital channel management, content management, technical builds, optimization, testing and capability development. In addition to strategy, design, development, and maintenance of the various public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships, and drive engagement. You will manage reporting and insight generation for digital initiatives, as well as strategic channel recommendations. What will you do? Serve as a SME for Digital channel initiatives. Lead in digital campaign execution and digital marketing content excellence. Plan and effectively manage partners to ensure overall program deadlines/goals are met. Implement and maintain efficient digital marketing campaign processes and workflows. Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools.
Recommend and deliver great content, excellent tools, great forms and interactive experiences for landing pages and related digital content. Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME. Manage campaigns & projects through workback schedules for marketing partners. Ensure research insights, digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence. Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement. Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns. What do you need to succeed? Bachelor's degree or College diploma in Business/Marketing/Technology/Analytics Typically, 5+ years of experience in digital, related business functions, marketing or advertising (or an equivalent combination of education and experience) Relevant Experience with Salesforce Marketing Cloud Committed team player, who values building and nurturing relationships to drive shared success. Ability to influence partners in cross-functional working teams. Comfort providing strategic input and presenting to senior business leaders.
Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads. Curiosity about consumer behaviour and learning new business models and technologies. Desire for continuous improvement. Experience with web analytics reporting tools (QuickSight, GA) Solid knowledge of internet technologies, usability, accessibility, privacy. Experience with Agile project methodology Proficiency with A/B testing tools (i.E. Conductrics) Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience. Nice to have: MBA/MMA/MsC Product Owner experience and/or certification Knowledge and understanding of digital sales funnels Search Engine Optimization experience and knowledge (SEMrush) Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms Working knowledge of Product Marketing principles, value proposition development and enhancement Financial services experience Working knowledge of design thinking and UX principles Location: Toronto, ON Source: CareerBeacon # Advertised until Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content. Report a problem with this job posting: What’s wrong? This job posting contains incorrect information; Inaccurate salary;Inaccurate job title; Link to full job posting / Expired or closed job posting. Provide more details: Report potential misuse of Job Bank Thank you for your help! You will not receive a reply. For enquiries, please contact us. Sign up for a Plus account to get the most out of your job search and access all the tools available on Job Bank! #J-18808-Ljbffr
📌 Manager, Marketing - C$30.8 - C$90 An Hour (Toronto)
🏢 RBC Dominion Securities
📍 Toronto