Drive customer engagement and loyalty as a Senior Manager of Campaign Strategy at BMO in Toronto. Lead data-driven initiatives and optimize communication for diverse customer segments in a hybrid role. In this strategic leadership position, you will define and execute targeted communication strategies to enhance customer experiences. Your focus will be on using advanced analytics, AI-driven tools, and personalization to meet business goals while adhering to regulatory standards.

Experience in financial services is essential for success in this role. Key Responsibilities:

- Develop the Blue Rewards communication strategy across customer segments
- Implement personalized campaigns using data insights and predictive models
- Manage omnichannel communications to maximize engagement




- Ensure compliance with regulatory standards and privacy laws
- Lead and mentor a high-performing analytics team Requirements:
- 10+ years of marketing experience, with 5+ years in leadership
- Bachelor’s in Marketing or related field; Master’s preferred
- Solid expertise in CRM and analytics tools
- Proven track record in data-driven communication
- Deep understanding of customer lifecycle in banking Lead personalized communication strategies and enhance customer loyalty at BMO through strategic use of analytics and innovation.

📌 Senior Manager Campaign Strategy at BMO (Toronto)
🏢 Bank of Montreal
📍 Toronto