The Manager, Growth and Go-to-market (GTM) will lead the end-to-end execution and management of all growth, and GTM initiatives for Manulife Bank.

This critical role involves implementing Growth and GTM strategies to drive sales and revenue.

A key part of this role is leveraging technology, including existing AI capabilities to automate workflows and improve efficiency for the team.

Reporting to the Director, Growth and GTM, the Manager, Growth & GTM will collaborate closely with cross-functional teams to align execution with strategic priorities.

This role demands strong organizational, communication, and leadership skills, as well as a results-driven and innovative mindset.

Position Responsibilities

- Growth & GTM planning and execution
- Lead the end-to-end delivery of GTM strategies for digital sales initiatives, ensuring alignment with strategic objectives, enhancing engagement across the journey.

- Monitor the progress, health, and sustainability of the overall strategy.

- Collaborate with cross-functional teams to ensure GTM strategies are cohesive and supported by well-aligned offerings.

- Manage resources effectively to ensure all initiatives are delivered on time and in full (OTIF) and meet strategic goals.

- Partner with distribution and customer success teams to ensure a seamless onboarding and enhanced advisor experience.

- Identify and address risks and dependencies, proactively resolving issues to keep initiatives on track.

Operational Excellence

- Lead Agile operations for growth initiatives, including sprint planning, backlog management, and daily standups.

- Facilitate Agile ceremonies such as retrospectives, reviews, and refinement meetings to drive continuous improvement and team alignment.

- Collaborate with the Digital Delivery and cross-functional teams to ensure seamless integration of initiatives and alignment with broader business goals.

- Monitor sprint progress, resolve blockers, and ensure on-time and in-full (OTIF) delivery of tasks and initiatives.

- Maintain and prioritize the backlog, ensuring it reflects strategic priorities and delivers business value.

- Drive a culture of continuous learning and improvement, encouraging feedback and innovation.

Process Building and Optimization

- Design and implement scalable processes to support Agile delivery and GTM execution, ensuring consistency and efficiency.

- Continuously assess and optimize workflows, removing inefficiencies and introducing best practices.

- Leverage technology, including existing AI capabilities to automate workflows, streamline operations, and drive efficiency for the team.

- Establish clear roles, responsibilities, and workflows to enhance collaboration and accountability across teams.

- Drive process innovation by identifying gaps and opportunities to improve delivery speed, quality, and impact.





Collaboration & Stakeholder Engagement

- Partner closely with internal stakeholders to align on priorities, gather input, and drive buy-in for initiatives.

- Foster strong relationships with cross-functional teams to ensure alignment and integration of efforts.

- Act as a bridge between strategic planning and operational execution, ensuring clear communication and alignment of objectives.

Required Qualifications

- 6+ years of experience in GTM strategies and execution, ideally within a growth-focused environment.

- Bachelor’s degree in Business, Marketing, or a related field; advanced degree preferred.

- Strong verbal and written communication skills, with the ability to clearly articulate priorities and updates to stakeholders.

- Experience in building and optimizing processes, with a track record of leveraging technology and AI to enhance efficiency.

- Proficiency in CRM (e.g., Salesforce), marketing analytics, data visualization tools; experience managing high-touch customer engagement and agency relationships.

- Demonstrated ability to manage the end-to‑end and complex delivery of growth initiatives.

- Experience in leading Agile operations, including sprint planning, backlog management, and cross-functional collaboration.

When you join our team

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.

To learn more about us, visit

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity.

We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work workplace that embraces the strength of cultures and individuals.

We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions),



sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment.

A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.

Referenced Salary

Location Waterloo, Ontario

Working Arrangement Hybrid

Salary range is expected to be between $85,300.00 CAD - $135,300.00 CAD.

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training.

Manulife offers eligible employees a wide array of customizable benefits:

- health
- dental
- mental health
- vision
- short- and long-term disability
- life and AD&D; insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

The generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

Recent awards include

- 2024 Gallup Exceptional Workplace Award Winner
- Manulife Named one of Forbes World’s Best Employers 2023
- Best Companies to Work for in Asia 2023
- We’ve been recognized as one of Canada’s Top 100 Employers (2024)
- Manulife included in Bloomberg’s 2023 Gender-Equality Index

We’re Manulife.

And we’re on a mission to make decisions easier and lives better.

Better is what drives us.

It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives.

It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future.

Joining us means you’ll be empowered to learn and grow your career.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

We’re proud of our accomplishments and recognitions.

Our ambition is to be the most digital, customer‑centric global company in our industry.

Learn more at

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Required Skill Profession

Marketing & Media

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