Shape the pet ownership experience at DogPack as a Lifecycle Marketing Lead based in Montreal.

Design strategies that enhance customer engagement and retention through innovative lifecycle approaches.

This full-time role focuses on creating and executing impactful lifecycle marketing strategies at DogPack.

Collaborate closely with sales and customer service teams to improve customer journeys while targeting retention and conversion rates.

You will manage data-driven campaigns that drive repeat purchases and support business expansion into verticals such as travel and wellness.

Key Responsibilities:
• Develop full-funnel lifecycle strategies for user engagement
• Create activation flows converting new users into buyers
• Build retention loops to encourage repeat purchases




• Launch programs to re-engage dormant customers
• Design cross-vertical nurture initiatives

Requirements:
• 5-8+ years in CRM or lifecycle marketing
• Proven experience in marketplace or e-commerce settings
• Robust knowledge of segmentation and behavioral triggers
• Comfortable collaborating with product and engineering teams
• Familiarity with SQL or analytics preferred

Bring your expertise in lifecycle marketing to enhance the pet parent community at DogPack.
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Required Skill Profession

Management & Operations

📌 Lifecycle Marketing Lead at DogPack (Montreal)
🏢 DogPack
📍 Montreal