Location:Toronto / GTA — in-person, on-site shoots required
Type: Independent contractor
Industry:Lifestyle, fashion, beauty, travel

About the role

A lifestyle and travel creator with an established, high-reach Instagram account is hiring one person to own the content operation end to end.

The account already generates significant reach. The mandate for this role is audience growth and revenue, and performance is measured against both.

This is a combined strategy and production role. You develop the content, direct and film it on location, brief the editors, publish it, and track what worked. You are not a camera operator executing someone else's plan, and there is no content lead above you.

Responsibilities

Content strategy

- Own the content plan: positioning, formats, cadence, and growth targets
- Set the publishing volume. There is no fixed quota — you determine what output produces the best results and justify it with data
- Test single ideas across multiple formats rather than committing to one execution
- Track performance per piece and apply the findings to the next cycle

Writing

- Scripts, hooks, voiceovers, and captions
- Recurring series and repeatable formats

Production

- Plan and organize shoots: locations, shot lists, references, scheduling
- Film on location using iPhone
- Direct the creator on camera: delivery, posture, styling in frame, composition
- Adjust the plan live during shoots and confirm coverage before wrapping

Publishing and community

- Brief and manage editors; own final output quality
- Schedule, publish, and manage the accounts daily
- Community management and inbound message handling

Monetization

- Build partnership assets: media kit, rate card, outreach lists
- Manage inbound brand inquiries
- Position digital products and guides within the content so they convert
- Deliver branded content to spec and report on performance

Requirements

- Based in Toronto or the GTA with reliable transportation.



This role requires regular in-person attendance and cannot be performed remotely.
- Native-level written and spoken English. All content is produced in English for North American and Western European audiences.
- Demonstrated growth of a personal or expert-led social account, supported by figures: starting audience, ending audience, and timeframe.
- Demonstrated monetization of that account, with a clear account of your role in it.
- Strong iPhone filming skills, with command of framing, lighting, and composition. Skilled camera experience is not required.
- Experience directing an individual on camera.
- Ability to brief and manage editors, or edit independently.
- Self-directed and accountable for outcomes without supervision.

Assets

- Experience with lifestyle, fashion, beauty, or travel accounts
- Experience producing sponsored or branded content
- Photography skills
- Familiarity with brand partnership deliverables and reporting

What we offer

- Hourly compensation for all tracked work, including planning, scripting, shoots, and account management
- A monthly performance bonus tied to audience growth targets, set jointly in advance and calibrated to be achievable
- A percentage of all revenue generated by the account, including brand partnerships, sponsored content, digital products, guides, and subscriptions
- Full ownership of the content direction, with no layer of approvals above you
- An account with existing distribution and unrealized commercial potential, rather than a launch from zero

Compensation figures are discussed with shortlisted candidates.

Application requirements

Submit the following.

- Links to personal or expert-led accounts you have grown, with audience figures and timeframes
- A description of how those accounts were monetized and your specific contribution
- Examples of content you filmed
- Examples of content you edited or directed edits on
- Examples of scripts or captions you wrote

Pay: $17.60-$25.00 per hour

Work Location: Hybrid remote in Etobicoke, ON

📌 Social Media Manager & Content Producer — Personal Brand (Toronto, Hybrid) (Etobicoke)
🏢 Bear&Shark
📍 Etobicoke