Job Overview

We are seeking a highly motivated and results-driven Performance Marketing Specialist to lead our paid advertising efforts and help scale one of Canada’s fastest-growing online fitness coaching platforms. This fully remote position is ideal for someone who has a proven track record of generating qualified leads through Meta (Facebook & Instagram), Google Ads, and other digital advertising platforms.

Your primary objective is simple: generate high-quality leads at the lowest possible cost while continuously improving campaign performance. If you love testing new strategies, analyzing data, and turning advertising into measurable business growth, we’d love to hear from you.

This position offers a competitive hourly wage along with a strong performance-based bonus structure that rewards exceptional results.

Responsibilities

- Develop, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant advertising platforms.
- Create lead generation campaigns that consistently generate qualified consultations for our online fitness coaching services.
- Continuously monitor campaign performance and optimize targeting, creatives, copy, bidding strategies, and landing pages to improve conversion rates.
- Conduct audience research, competitor analysis, and keyword research to identify new growth opportunities.
- Manage advertising budgets efficiently while maximizing return on ad spend (ROAS) and minimizing cost per lead.
- Implement and maintain accurate conversion tracking using Meta Pixel, Google Analytics, Google Tag Manager, and other tracking tools.
- Perform A/B testing on advertisements, landing pages, offers, and audiences to improve campaign performance.
- Produce weekly performance reports outlining campaign results, recommendations, and future strategies.
- Work closely with our content creators and social media team to transform organic content into high-performing paid advertisements.




- Stay up to date with changes in digital advertising platforms, algorithms, and industry best practices.

Requirements

- Experience managing Meta Ads campaigns with measurable lead generation results.
- Experience managing Google Ads campaigns is strongly preferred.
- Demonstrated success generating leads for service-based businesses.
- Solid understanding of paid social advertising, PPC, audience targeting, retargeting, conversion optimization, and campaign scaling.
- Experience with Google Analytics, Google Tag Manager, Meta Ads Manager, and conversion tracking.
- Ability to analyze campaign data and make strategic decisions based on performance metrics.
- Strong organizational skills with excellent attention to detail.
- Self-motivated and able to work independently in a remote environment.
- Excellent written and verbal communication skills.

Preferred Qualifications

- Experience marketing fitness, health, wellness, coaching, or other high-ticket service businesses.
- Experience with CRM platforms
- Experience improving landing page conversion rates.
- Knowledge of affiliate marketing strategies.
- Experience scaling campaigns with monthly advertising budgets.
- Basic graphic design or video editing experience is considered an asset.

What We Offer

- Fully remote position with flexible working hours.
- Competitive hourly compensation based on experience.
- Strong performance bonuses tied directly to campaign success and lead generation.
- Opportunity to play a key role in scaling a rapidly growing Canadian fitness company.
- Freedom to test new ideas and implement your own marketing strategies.
- Long-term growth opportunities with the potential to lead our paid advertising department as the company expands.

If you’re passionate about performance marketing, enjoy solving problems through data, and want your work to directly contribute to business growth, we’d love to hear from you.

Pay: $20.00-$30.00 per hour

Application question(s):

- Why would you be a good fit for this position?

Work Location: Remote

📌 Performance Marketing Specialist (Meta & Google Ads) – Remote (Canada)
🏢 Primepears
📍 Canada