Head of Media & Digital Commerce Strategy

Are you passionate about driving digital commerce growth, shaping omnichannel strategies, and leveraging data-driven insights to create exceptional consumer experiences at scale?

Join a forward-thinking organization where you will lead the development and execution of enterprise-wide digital commerce and media strategies. This is a high-impact leadership opportunity for a strategic professional who excels at building scalable operating models, driving commercial performance, and enabling digital transformation across complex business environments.

Key Responsibilities

Define and lead the enterprise digital commerce operating model to drive sustainable growth across channels and customer segments.

Develop and execute comprehensive digital commerce strategies aligned with broader business objectives.

Establish prioritization frameworks for key brands, product portfolios, and customer opportunities.

Translate commercial goals into scalable digital growth initiatives and actionable execution plans.

Drive integration of digital commerce capabilities into business planning and decision-making processes.

Media Strategy & Performance Marketing

Develop full-funnel media strategies spanning brand awareness, performance marketing, search, retail media, and customer acquisition initiatives.

Create frameworks for media investment planning, optimization, and performance management.

Ensure media strategies support customer engagement, revenue growth, and long-term brand objectives.

Champion innovative approaches to audience targeting, personalization, and digital activation.

Platform Partnerships & Ecosystem Management

Lead strategic relationships with digital platforms, media partners, and commercial ecosystem stakeholders.

Define partnership models, governance standards, and investment frameworks that maximize business value.

Identify opportunities for innovation through pilot programs, testing initiatives, and emerging digital capabilities.

Align platform strategies with organizational growth objectives and evolving market trends.

Establish and oversee agency management frameworks, performance expectations, and service delivery standards.

Develop integrated planning, briefing, and collaboration processes across internal teams and external partners.





Monitor campaign execution and ensure alignment with business objectives and performance targets.

Drive operational efficiencies through clear governance, accountability, and performance management practices.

Analytics, Insights & Performance Management

Define KPI frameworks that measure digital commerce, media effectiveness, customer engagement, and business performance.

Collaborate with analytics teams to develop measurement strategies and performance evaluation methodologies.

Establish reporting frameworks and dashboards that provide actionable business insights.

Translate performance data into strategic recommendations that drive investment decisions and business outcomes.

Foster a culture of data-driven decision-making across the organization.

Digital Experience & Optimization

Define standards and best practices that enhance online product visibility, discoverability, content quality, and customer engagement.

Develop performance scorecards and reporting mechanisms to measure execution effectiveness.

Partner with commercial and marketing teams to identify growth opportunities and optimize customer experiences.

Drive initiatives that improve conversion, customer satisfaction, and digital performance.

Capability Building & Organizational Development

Develop enterprise playbooks, frameworks, and tools that standardize best practices and improve execution.

Build governance structures that support planning, performance reviews, and operational excellence.

Lead capability-building initiatives that enhance organizational digital maturity.

Mentor teams and stakeholders to strengthen digital commerce, media, and analytics capabilities across the business.

Champion a culture of continuous learning, innovation, and performance improvement.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Analytics, Digital Commerce, or a related field.

Advanced degree or MBA preferred.

10+ years of experience in digital commerce,



media strategy, omnichannel marketing, or related leadership roles.

Proven success developing and scaling enterprise operating models, governance frameworks, and growth strategies.

Deep expertise in performance marketing, search, retail media, customer acquisition, and omnichannel commerce.

Strong experience leading strategic initiatives and influencing senior business stakeholders.

Demonstrated ability to drive business transformation within consumer-focused or multi-channel environments.

Preferred Qualifications

Experience developing and managing modern agency operating models and external partner ecosystems.

Strong analytical expertise with experience in measurement frameworks, attribution models, and performance optimization.

Proven ability to transform complex data into actionable business recommendations.

Experience managing strategic platform partnerships and large-scale digital investment strategies.

Exposure to digital transformation, customer experience optimization, and commercial growth initiatives.

Strategic leadership with a strong commercial and growth-oriented mindset.

Deep understanding of digital commerce ecosystems and omnichannel business models.

Strong stakeholder management and executive influencing capabilities.

Exceptional analytical and data interpretation skills.

Experience building scalable frameworks, governance models, and operational processes.

Strong project and program management capabilities.

Ability to lead cross-functional teams and drive enterprise-wide alignment.

Excellent communication, presentation, and relationship-management skills.

Innovation mindset with a passion for continuous improvement and market-leading digital practices.

What We're Looking For

A visionary leader who can develop and execute innovative digital commerce growth strategies.

A commercially-driven skilled with a strong focus on performance, scalability, and measurable business outcomes.

An influential change agent capable of driving organizational adoption and transformation.

A collaborative leader who can build strong partnerships across marketing, sales, analytics, technology, and commercial functions.

A data-driven decision-maker who combines strategic thinking with operational excellence.

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📌 Head of Media & Digital Commerce Strategy (Markham)
🏢 SoTalent
📍 Markham