Brand Manager - PASO

Job Overview

Lead the Crush, Dr Pepper, and Schweppes portfolios as Brand and Omni Manager, developing brand strategies and executing annual marketing plans to drive consumer relevance, brand growth, and business performance.

Key Responsibilities

- Define and deploy brand vision, value proposition, and growth strategy to achieve short‑ and long‑term business objectives.
- Lead brand positioning, portfolio architecture, and consumer communications, leveraging market research, consumer insights, and category trends.
- Develop and execute annual marketing plans, manage agency partners, and lead integrated campaigns across paid, earned, owned, and shopper marketing touchpoints.
- Lead program development to support in‑store execution, including national and regional retail impact programs.
- Create shopper media plans aligning media investment with retailer priorities, shopper insights, and in‑store activation plans.
- Drive innovation agenda from insight generation to post‑launch optimization.
- Build relationships with external agencies and internal cross‑functional teams (Sales, Insights, Innovation, R&D;, Supply Chain, Finance, etc.) to bring initiatives to market.
- Manage portfolio marketing investment and P&L;, measuring effectiveness and optimizing plans for business results.

Requirements

- Bachelor’s Degree in Marketing, Business, or related field (MBA considered an asset).




- 5+ years of brand marketing or brand management experience, preferably in CPG/FMCG or beverage categories.
- Proven ability to develop and execute brand strategies rooted in consumer insights and market data.
- Strong business acumen, strategic thinking, and analytical skills with a track record of driving results.
- Experience leading cross‑functional teams, influencing stakeholders, and managing agency partners.
- Ability to balance strategic planning with hands‑on execution in a fast‑paced environment.
- Excellent communication, presentation, project management, and organizational skills.
- Proficiency with Microsoft Office; experience with Nielsen or other syndicated data sources is an asset.
- Based in Mississauga and willing to travel up to 15%.

Total Rewards

CAD $95,300.00 – $115,500 annually (actual placement may vary). Annual bonus based on performance, and advantages include medical, dental, disability, life insurance, paid time off, RRSP match, tuition reimbursement, employee assistance program, and coffee discount.

EEO Statement

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, and other protected statuses.

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📌 Brand Manager - Dr Pepper, Crush, and Schweppes (Mississauga)
🏢 Keurig Dr Pepper Canada
📍 Mississauga