Elevate customer engagement with Zynga as a Senior Manager of Lifecycle Marketing. Oversee a diverse team while shaping multi-genre strategies for player retention and engagement.

In this role, you will manage and mentor a team of Managers and Specialists, ensuring alignment with wider business objectives. Your data-driven approach will shape lifecycle marketing initiatives across popular game genres like Slots, Racing, and Match-3. Collaborate with cross-functional teams to enhance strategies, boost player engagement, and ultimately support organizational goals.

Key Responsibilities:



• Lead and develop a team of Managers and Specialists • Design nurture programs to boost customer retention • Define go-to-market strategies for product launches • Monitor technology adoption for improved efficiency • Present performance findings to stakeholders

Requirements: • Bachelor's degree with 5+ years in CRM or Lifecycle Marketing • 2+ years managing teams, focusing on goal-setting • Proficiency in HTML, SQL, and CMS tools • Experience in email deliverability practices • Solid analytical skills to improve conversion metrics

Drive player loyalty and enhance Zynga’s marketing impact by leveraging your leadership and analytical expertise. #J-18808-Ljbffr

📌 Lifecycle Marketing Senior Manager at Zynga (Toronto)
🏢 ZYNGA
📍 Toronto