AccessNowis a global leader in accessibility and disability inclusion, creating impactful experiences that empower communities to embrace a more accessible world. Through our technology platform, community-driven initiatives, and public engagement, we work with cities, destinations, brands, and organizations to advance accessibility through data, storytelling, and lived experience.AccessFestis AccessNow’s flagship public-facing festival; a large-scale arts and culture event that brings accessibility into the public square. AccessFest blends live performances, talks, installations, community activations, and partnerships to create a bold, creative, inclusive civic experience.Role OverviewWe are seeking aMarketing Lead – AccessFestto lead the marketing vision, strategy, and execution for AccessFest. This role is responsible for building momentum, shaping narrative, and driving audience growth in the lead-up to the festival and beyond.This is a senior, hands-on role designed as ahigh-impact mandatewith clear ownership of AccessFest marketing. This role has the potential to evolve into a broader marketing leadership position across AccessNow. The Marketing Lead will work closely with AccessNow leadership, creative partners, and communications collaborators to ensure AccessFest is visible, compelling, and culturally resonant.Key ResponsibilitiesWork closely with the CEO to develop and lead the overall marketing strategy for AccessFestShape and refine the festival’s narrative, positioning, and key messagesEnsure a cohesive and compelling presence across all marketing channelsCampaign Development & ExecutionPlan and execute integrated marketing campaigns leading up to AccessFestOwn marketing timelines, milestones,



and deliverablesBuild sustained momentum, anticipation, and audience engagementLead creative direction for festival marketing, including campaign concepts, visual direction, and content formatsContribute directly to creative execution where needed (e.G. social content, layouts, campaign assets)Brief and collaborate with designers, videographers, photographers, and other creative partnersAudience Growth & EngagementDrive audience development, awareness, and participationBuild excitement across social media, email, partnerships, and earned channelsCollaborate with performers, speakers, sponsors, and partners to amplify reachCross-Functional & Partner CollaborationWork closely with communications, programming, partnerships, and production teamsAlign marketing efforts with sponsorship activations and partner visibilitySupport media and promotional opportunities tied to the festivalMeasurement & OptimizationTrack campaign performance and audience engagement metricsUse insight and feedback to refine strategy and execution in real timeBalance brand-building with measurable awareness and attendance goalsQualificationsDemonstrated experience leading marketing for festivals, large-scale events, major campaigns,



or cultural activationsProven ability to develop marketing strategy and execute creative workStrong creative judgment, with an eye for design, storytelling, and visual communicationComfort working across tools such as Figma, Adobe Creative Suite, Canva, or similarStrong understanding of digital marketing, content strategy, and audience developmentHigh emotional intelligence, with strong interpersonal awareness and judgmentStrategic, out-of-the-box thinking balanced by clarity, organization, and follow-throughExcellent communication skills, including the ability to hold direct, candid conversations with a calm and constructive approachA positive, adaptable mindset with openness to feedback and continuous improvementUnderstanding of social media, creative workflows, and collaborative partner relationshipsA team-oriented approach, with the ability to work effectively across functions and disciplinesEmployment Type:6 contract, with potential to evolve into a longer-term expanded marketing leadership roleCompensation:$80,000 - $100,000 per annumLocation:GTA-based, hybridStart Date:As soon as possibleTo ApplyPlease submit:YourCVExamples of past work demonstrating experience in festival, event, or campaign marketing(Portfolios, case studies, or links to live campaigns are welcome.)Applications can be sent to:[email protected] will be reviewed on a rolling basis. Due to the volume of interest, only successful applicants will be contacted.Accessibility AccommodationsAccessNow is committed to creating an inclusive workplace. If you have any accessibility requirements or concerns regarding the hiring process or employment, please reach out [email protected]#J-18808-Ljbffr

📌 Marketing Lead - $80,000 - $100,000 A Year (Toronto)
🏢 AccessNow
📍 Toronto