Outside Technical Sales Specialist – Industrial Controls

Company: Westburne, Calgary, AB – Full‑time.

Westburne, a division of Rexel Canada Electrical Inc., is a leader in electrical product distribution across the commercial, residential, industrial and institutional markets in Canada. We need a motivated, technically oriented sales specialist to join our Industrial Controls portfolio.

Key Responsibilities

- Sales Development:
- Build relationships with new and existing customers.
- Identify opportunities to grow sales within assigned territories.
- Assist in preparing and delivering technical presentations to customers.

- Business Planning:

- Develop and deliver a yearly business plan with specific goals and sales targets.
- Evaluate training needs of internal customers to make them self‑sufficient in Industrial Controls products.
- Champion the customer’s needs with suppliers to resolve technical or commercial issues quickly.

- Technical Expertise:

- Develop a strong understanding of the company’s product portfolio, including electrical, automation, and energy solutions.
- Collaborate with technical teams to provide accurate solutions to customer challenges.
- Stay up‑to‑date on industry trends, emerging technologies and competitor offerings.

- Customer Support:

- Serve as a trusted advisor to customers, providing technical guidance throughout the sales process.
- Address inquiries and resolve issues promptly to ensure customer satisfaction.





- Professional Growth:

- Participate in training programs, workshops and mentorship opportunities.
- Shadow senior sales specialists to learn best practices.
- Set and achieve performance goals aligned with progression to senior roles.

- Collaboration:

- Work closely with engineering, operations and customer service teams.
- Provide feedback to product management and marketing to improve offerings.

Qualifications

- Bachelor’s degree in a technical field (e.g., Electrical Engineering, Technologist) or equivalent experience.
- 1–3 years of sales, customer service or technical experience.
- Strong interpersonal and communication skills.
- Technical aptitude and willingness to learn complex products.
- Self‑motivated, goal‑oriented and eager to take on challenges.
- Valid driver’s license, passport and ability to travel within the territory.

Preferred Qualifications

- Experience in the electrical, automation or energy industries.
- Familiarity with CRM software and sales tools.
- Proven ability to work independently and as part of a team.

What We Offer

- Positive work‑life balance within a dynamic environment.
- Competitive compensation, comprehensive perks and pension plans.
- Opportunities to build a career path, whether advancing in your current field or exploring new directions.
- Rexel Canada is committed to Employment Equity and values a diverse workforce.

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📌 Outside Technical Sales Specialist - Industrial Controls (Calgary)
🏢 Fitzii
📍 Calgary