Join to apply for theSenior Product Marketing Managerrole atDealer‑FX .Role at a GlanceDealer‑FX is looking for a Senior Product Marketing Manager to bring clarity and focus to how we talk about our products—internally and externally. In this role, you’ll own product positioning, messaging, and go‑to‑market strategy, partnering closely with Product leadership and Product Managers to help the organization better understand who our products are for, why they matter, and how they’re differentiated. This role sits at the intersection of Product, Sales, and Marketing, with a strong center of gravity in Product. This is an existing vacant, full‑time opportunity.What You’ll OwnOwn product positioning and messaging across our product portfolioDefine buyer personas and segmentation that guide product and go‑to‑market decisionsLead go‑to‑market strategy and narratives for product launchesDevelop sales enablement narratives that clearly articulate value and differentiationOwn competitive intelligence and market insightsHow You’ll Grow HereShape narratives across multiple products and customer segments (Problem Complexity & Scale)Deepen your expertise in positioning, market insight, and product storytelling (Skill Development)Opportunity to grow into leading Product Marketing as the organization matures (Progression & Clarity)Who This Role Is ForEnjoys shaping how products are understood, not just how they’re describedIs comfortable challenging Product Managers when value is unclearThinks deeply about buyers, alternatives, and differentiationWants to build product marketing the right wayHow We WorkProduct and Product Marketing partner early and oftenWe value clarity over volumeWe expect healthy debate and solid judgmentWe focus on outcomes, not artifactsWhat You BringSeveral years of experience in Product MarketingStrong understanding of positioning, messaging,



and go‑to‑market strategyComfort working closely with Product Managers and leadershipAbility to influence without formal authorityStrong market and customer insight skillsWho We AreDealer‑FX builds software that helps automotive retailers run their service operations more efficiently and deliver better experiences to their customers. Since 2007, we’ve focused on simplifying complex workflows in service departments through strong data integrations and mobile‑first tools. Dealer‑FX works with automotive OEMs and dealerships across North America, supporting millions of consumer interactions each year. Our platform helps dealers increase efficiency, profitability, retention, and brand loyalty, while giving consumers greater convenience, transparency, and trust when servicing their vehicles. Dealer‑FX is a wholly owned subsidiary of Snap‑on Incorporated (NYSE: SNA), which acquired the company in 2021.What’s in it for you?Opportunities for growth as the company and product continue to scaleCompetitive compensation packagesFlexible work arrangements that support work‑life balanceOngoing training and professional developmentGroup health and dental benefitsEmployee Assistance ProgramThree weeks of paid vacationTeam events and company‑wide gatheringsExpected total compensation range: $125,000 – $165,000.No unsolicited agency referrals. Dealer‑FX is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities.At Dealer‑FX, we may use artificial intelligence (AI) tools to support certain parts of our hiring process. These tools are designed to assist our recruitment and hiring teams, but they never replace decisions made by real people. We take a human‑first approach to hiring, ensuring that your experience, personality, and potential are evaluated by people, not algorithms. All final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us.#J-18808-Ljbffr

📌 Senior Product Marketing Manager - $125,000 - $165,000 A Year (Toronto)
🏢 Dealer-FX
📍 Toronto