Senior Growth Marketing Manager (Hybrid) – HomebaseBase pay range: $157,000.00/yr – $185,000.00/yr.Hi, Future Homie! At Homebase, you’ll join a bold, fast-moving team obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.Impact Starts HereYou’ll own high-impact acquisition programs across paid digital, offline, and emerging channels, pairing creative intuition with sharp analytical thinking. The role blends hands‑on execution with strategic leadership—shaping our channel mix, driving experimentation, and unlocking new ways for Homebase to show up where small business owners already are.Own and scale acquisition across modern growth channels: lead paid acquisition across core digital channels, launch tests across emerging channels, coordinate with Content and Brand programs to build authority.Run innovative, AI‑enabled growth experiments: build experimentation roadmaps, apply the scientific method, identify new, creative, influencer, and emerging channels.Build automated workflows that scale acquisition: create or refine AI‑powered automations connecting analytics, creative, bidding, and reporting; scale content‑ledacquisition via automated, human‑in‑the‑loop blog and video workflows.Optimize channel mix, strategy, and early funnel performance: assess current mix, propose “dial up/dial down” strategies, partner with digital agency, experiment with direct mail, audio, CTV, and other non‑core channels.Drive higher‑quality signups and conversions to paying customers: focus on quality, use segmentation, routing, and creative optimization to increase quality signups.Collaborate across a deeply cross‑functional GTM system: work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps; ensure unified customerjourneys and shared ownership.Foundation for Success5–8+ years in growth marketing, acquisition, or performance marketing roles.Demonstrated success driving growth through GEO, AEO, SEO, and LLM‑based discovery.Hands‑on experience managing campaigns in Google, Meta,



Bing (scrappy budget environments preferred).Proven ability to manage and leverage digital agencies.Strong experimentation rigor—hypothesis‑driven testing, structured measurement, and iteration discipline.Experience in consumer or prosumer growth environments (e.G., Canva, HoneyBook, marketplaces).Daily use of AI tools; ability to show measurable workflow improvements.Experience building automated growth workflows (e.G., reporting, keyword ops, creative briefs).Familiarity with LLM‑driven search ecosystems, citation strategies, and E‑E‑A‑T improvement.Scrappy operator who thrives with lean resources.High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days.Strong communicator who earns trust across GTM and Product.Comfortable going deep in details while owning strategic outcomes.The Homie WayBe Customer Obsessed – Solving problems with empathy and creativity.Move Fast, Learn Fast – Experiment, take action, and grow every day.Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.Master Your Craft – Excellence fuels impact; show up, step up,and make your mark.Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.What We Offer – United StatesOwnership & Financial Security: Stock options + 401(k) with 4% match.Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options.⏰ Versatile Time: Unlimited PTO (salaried) + company holidays.Family Support: Up to 12 weeks of paid parental leave (after 6 months of service).️ Protection Plans: Life insurance + short/long‑term disability coverage.Work Your Way: Work From Anywhere Month + meeting‑free weeks yearly.️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days.Our Hybrid Rhythm:



Tuesdays and Wednesdays are required in‑office days to build deeper connections and make better decisions.What We Offer – CanadaOwnership & Savings: Stock options + TFSA/RRSP with 4% company match.Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents.⏰ Time Flexibility: Flex time off + company holidays + designated focus periods.Family Support: Maternity/Parental Leave EI top‑up support offered (after 6 months of service).Work Your Way: Work From Anywhere Month + meeting‑free weeks yearly.️ Protection Plans: Life insurance + short/long‑term disability coverage.️ Workspace Perks: Meals provided, team offsites, and Customer Days.Our Hybrid Rhythm: Tuesdays and Wednesdays are required in‑office days to build deeper connections and make better decisions.What to Expect During the Interview ProcessMeet the Talent Acquisition team, Ivana L.Meet the Hiring Manager, Katie D.Participate in a Talent Showcase.Meet cross‑functional partners.Background check and offer stage.Welcome to the team, Homie.Belonging at HomebaseHomebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.We are an equal‑opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.About HomebaseUnstoppable teams start here. Homebase is the everything app for hourly teams—built to simplify the day‑to‑day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started. Compensation Range: $157K – $185K.Position: Full‑time, Hybrid.Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing and Sales.#J-18808-Ljbffr

📌 Senior Growth Marketing Manager (Hybrid) - $157,000 - $185,000 A Year (Toronto)
🏢 Homebase
📍 Toronto