Unleash your strategic prowess at Critical Mass as a Senior Strategist. Create compelling, integrated campaigns that shape brand narratives and drive real results.
You'll act as a crucial link among creative, media, CRM, and web teams to craft 360-degree plans. This role demands 5-8 years of experience in campaign strategy, along with a knack for aligning insights with data. You’ll oversee audience analytics and inspire creativity, ensuring a seamless client journey.
Key Responsibilities:
• Partner extensively with media for insights on audience
• Lead the development of integrated communications plans
• Analyze campaign performance to inform strategic direction
• Ensure user journeys are optimized for conversion
• Identify cutting-edge opportunities and drive proactive strategies
Requirements:
• 5–8 years in integrated campaign strategy or related field
• Expertise in messaging frameworks and channel performance
• Strong analytics literacy and collaboration experience
• Effective communicator able to present complex strategies
• Ability to thrive in an ambiguous environment
Channel your strategic thought leadership into high-impact campaigns at Critical Mass.
#J-18808-Ljbffr

📌 Strategic Orchestrator at Critical Mass (Toronto)
🏢 Critical Mass
📍 Toronto