Company descriptionPublicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a robust, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.OverviewThe Senior Data Analyst will be the expert on the performance, health, and optimization of our client’s web properties. They are responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular and ad-hoc basis. They will ensure all analytics are implemented with best practices in mind and are maintained at the highest standard. They will work towards proactively identifying solutions to issues, risks, and opportunities that drive the business forward using data.ResponsibilitiesMaintain deep hands‑on expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), using digital analytics data to surface insights across the consumer journeyCreate & implement detailed web tracking & tagging plans, working closely with development teams to design custom tracking solutions, data layer elements, and integrationsDebug, validate, and QA tracking implementations to ensure accuracy, consistency, and long‑term stability across releasesCreate client‑ready reports,



presentations and dashboards that translate data into strategic recommendationsPartner closely with internal cross‑functional teams (dev, product, UX, strategy, etc.) to understand business problems & align analytics supportTranslate business & product questions into clear data requirements, identifying the most relevant data to analyze, synthesizing findings, and distilling insights to improve understanding of the user journeyServe as a mentor and resource for junior team members, offering guidance and supportContribute to the development of KPIs and robust measurement frameworks, aligning them with business objectives to ensure accurate tracking.Proactively identify trends, anomalies, and opportunities that deepen understanding of user behavior and journeysQualifications3+ years of hands‑on web analytics experience using Google Analytics 42+ years experience using Google Tag Manager to build and maintain custom website tracking solutionsBasic understanding of HTML, CSS and JavascriptAble to confidently design dashboards in Tableau, Looker Studio, Power BI, or similar toolsStrong written and verbal communication skills are essential. The ideal candidate should feel comfortable presenting and participating in group discussions involving both internal stakeholders and clientsSolid understanding of digital marketing channels, user journeys,



and digital experience optimizationExperience using SQL and the GA4 with BigQuery is a big plusYou’ll succeed in this role if you:Have exceptional time management skills & can juggle multiple priorities effectivelyAre resourceful & innovative, finding smart solutions to deliver resultsAre curious by nature & able to think critically about a client’s business, understanding how analytics can inspire great creative, content, and user experiencesStay up to date with the latest advancements in AI, data, and analytics technologies to enhance how we workSet high quality standards for yourself & aim to get every detail rightAre accountable, proactive, and comfortable owning both strategy and executionStay calm and focused under pressure, maintaining clarity and qualityAdditional informationSalaryTransparency matters to us. The salary range for this position is CAD $70,000.00 - $85,000.00 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people.Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.#J-18808-Ljbffr

📌 Senior Data Analyst - C$70,000 - C$85,000 A Year (Toronto)
🏢 Publicis
📍 Toronto