Director, Web StrategyDepartment: MarketingEmployment Type: PermanentLocation: Hybrid - TorontoCompensation: $139,200 - $189,200 / yearDescriptionAt AgencyAnalytics, we empower marketing agencies with cutting‐edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B SaaS company, we provide automated reporting software tailored to the unique needs of marketing professionals worldwide.The Director of Web Strategy will be the single, accountable owner of our marketing website, treating it as a core growth product rather than a technical asset. You'll define the vision, align stakeholders across a multi‐team environment, and ensure the website consistently drives acquisition, pipeline, and conversion. You'll set strategy at the top and stay close enough to execution to unblock your team, challenge assumptions, and push the organization toward modern, AI‐forward ways of working.What You'll DoOwn the website as a growth platform. Define and drive the long‐term strategy and roadmap, with clear accountability for pipeline contribution and customer acquisition. Establish the metrics that connect website performance to business outcomes.Be the cohesive owner. Serve as the central coordination point for performance marketing, brand marketing, product marketing, design, and engineering. Align competing priorities into a single, coherent website strategy and hold the line on it.Elevate the experience. Ensure the site delivers a best‐in‐class B2B buyer journey from awareness through conversion. Partner with design and product marketing to build compelling product storytelling that reflects what AgencyAnalytics does and stands for.Drive a modern operating model.



Actively identify and implement AI tools and automation to improve how the team plans, experiments, and ships. Challenge legacy ways of working and help the team develop a new standard for velocity and efficiency.Lead execution and the team. Oversee sprint planning, backlog management, and delivery with the dev team. Lead and develop a team of four across CRO and front‐end development, setting explicit priorities while empowering them to execute and innovate.Note: This posting is for an existing vacancy that we are seeking to fill.What You'll Bring5+ years leading website strategy or digital growth in a B2B SaaS or high‐growth environmentA track record of owning a marketing website as a strategic growth channel, with accountability for outcomesExperience cutting through stakeholder complexity and aligning cross‐functional teams around a shared directionHands‐on curiosity about AI tools and automation — and a history of using them to improve how teams operateStrong understanding of CRO, experimentation, and the full B2B buyer journeyComfort working closely with developers on sprint planning, delivery, and accountability - without being in the weedsA strategic mindset paired with operational discipline: you can set the vision and make sure it shipsBenefits, Compensation & PerksCompensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.Stock options and variable compensation4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)Comprehensive benefits from day one, plus an annual HSA/WSA spending accountRRSP matching to support your futureAnnual learning and development budget, plus a book budgetParental leave top‐upsand many more!!#J-18808-Ljbffr

📌 Director, Web Strategy - C$139,200 - C$189,200 A Year (Toronto)
🏢 AgencyAnalytics
📍 Toronto