Job Description & Summary At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. As a Senior Marketing Manager, you’ll play a strategic and execution‑focused role, partnering closely with business stakeholders to develop and deliver integrated marketing plans that align to firm priorities and drive revenue growth. You’ll translate business objectives and market insights into compelling campaigns, managing end‑to‑end execution across digital, content, and client engagement channels, and ensuring consistent, high‑quality brand positioning. The role involves building strong stakeholder relationships, collaborating across cross‑functional and matrix teams, and overseeing campaign performance, budgets, and optimization to deliver measurable outcomes. Operating in a fast‑paced environment, you’ll balance multiple priorities while applying strong business acumen, analytical thinking, and leadership to innovate, enhance client experiences, and elevate PwC’s presence in the market.

The Opportunity Your role will include, but isn’t limited to:

Develop a deep understanding of priority business areas, market themes and client issues to create compelling, consistent narratives that address clients’ most critical concerns and support PwC’s position in the market.

Understand and apply stakeholder business plans to develop and maintain marketing plans based on strategic goals, priorities and objectives.

Manage key stakeholder relationships and expectations.

Work with a cross‑functional marketing and sales team to develop high‑quality marketing campaigns that raise awareness and enhance PwC’s position in the market.





Identify and build connected client journeys, including defining target clients, buyers, and audience segmentation.

Oversee editorial calendar to ensure on‑time delivery of quality deliverables.

Write content for a variety of external communications, online advertising, and select internal communications.

Collaboratively develop campaign strategy and tactics to deliver on agreed‑upon metrics and key performance indicators (KPIs).

Review past campaign performance and recommend improvements.

Liaise with external agencies and vendors, including ad agencies, and identify areas to optimize campaigns and spend.

Monitor CRM and identify opportunities to build campaigns that support all dimensions of the buyer journey.

Effectively manage and monitor marketing budgets, aligning investment with strategic objectives to support efficient allocation of resources and measurable impact.

Plan and often manage event logistics, including invitation development and distribution, registration management, seating plans, event team liaison, list management, presentation development, ROI metrics, and other related support as needed.

What You’ll Bring

Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing.





Working experience in developing strategic marketing plans and budgets.

Strong attention to detail, self‑starter, and the ability to manage multiple projects simultaneously.

Experience in a cross‑functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen.

Function in a quick‑paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team.

Knowledge of Salesforce Marketing Cloud (asset).

An innovative problem solver comfortable proposing new ideas and solutions.

Proven background in quantitative and analytical skills.

Proven effectiveness working with virtual teams across different geographic areas.

Compensation & Benefits The salary range for this position is $98,000 - $148,000. The posted salary range represents the expected hiring range for PwC locations in major city centres. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs. We offer a competitive compensation package, inclusive benefits and flexibility programs.

Legal Statements We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.

The use of artificial intelligence (AI) in recruiting is just getting started, and we rely on it to improve your experience in resume review and personalized job recommendations. AI helps ensure we combat bias by evaluating candidates equally and fairly. Final hiring decisions involve human review.

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📌 Senior Marketing Manager (Toronto)
🏢 PwC Canada
📍 Toronto