StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward‑thinking marketers choose StackAdapt to orchestrate high‑impact campaigns across programmatic advertising and marketing channels.We are seeking a Manager, GTM Engineering to lead and scale our GTM Engineering function within Marketing Operations & Analytics. This role is a hands‑on player‑coach who will lead a small team of GTM Engineers while directly building and optimizing the systems, automations, and AI‑powered workflows that power our go‑to‑market motion.This team will serve as the technical backbone of marketing and revenue systems, with ownership over AI and automation initiatives across Marketing and close partnership with Revenue, RevOps, Sales, Product, and Data Engineering.This is not a purely strategic people‑management role — you will actively design, build, and optimize systems while mentoring a growing team.What You’ll Be Doing:Lead and mentor a team of 2 GTM Engineers, setting technical standards, best practices, and prioritization frameworksOperate as a player‑coach — directly building and implementing solutions while developing team capabilityEstablish documentation, governance, QA processes, and change management standards for GTM systemsOwn the architecture and integration strategy across HubSpot, Salesforce, Clay, enrichment platforms, product data, and SnowflakeServe as the primary stakeholder and systems owner for Clay and account intelligence toolingDesign scalable, resilient data flows across MAP, CRM, enrichment, warehouse, and activation systemsLead AI and automation initiatives within Marketing, identifying high‑impact use cases for workflow automation, enrichment, routing, personalization, and AI‑assisted processesDevelop standards for prompt engineering, AI governance, and AI workflow deployment across GTM systemsPartner cross‑functionally to operationalize AI‑driven experimentation at scaleCross‑Functional PartnershipAct as a strategic technical partner to Marketing, Sales, RevOps, Product,



and Data teamsTranslate business requirements into scalable system designsLead complex cross‑functional initiatives from discovery through implementation and iterationData & Warehouse CollaborationPartner with Data Engineering to define data models, lifecycle schemas, and source‑of‑truth logic in SnowflakeEnsure GTM data is reliable, properly modeled, and activation‑readyWhat You’ll Bring to the TableExperience6+ years in Marketing Operations, Revenue Operations, GTM Engineering, or similar technical GTM role2+ years managing or mentoring direct reportsExperience in B2B SaaS or high‑growth technology environmentsTechnical DepthDeep hands‑on experience with Salesforce and HubSpot or related tools (custom objects, lifecycle design, automation, integrations)Strong experience with Clay or similar enrichment/account intelligence platformsWorking knowledge of Snowflake or similar data warehouse environmentsStrong data fluency (ability to query, validate, and troubleshoot data independently)Experience working with APIs, webhooks, reverse ETL tools, or integration platforms (e.G., Workato, Zapier, Hightouch, Census)AI & Automation CapabilityExperience building AI‑assisted workflows (LLM‑based processes, enrichment pipelines, personalization systems)Familiarity with prompt engineering, orchestration logic, and AI governance considerationsAbility to identify automation opportunities that create measurable business impactLeadership & Operating StyleComfortable balancing strategic leadership with hands‑on executionStrong documentation and systems‑thinking mindsetClear communicator capable of translating technical concepts for business stakeholdersHigh ownership, proactive, and outcome‑drivenThe compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location.This range represents base salary only. Depending on the role,



candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive advantages package.The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.Ontario Residents Only$120,000 - $142,500 CADStackAdapter’s Enjoy:Highly competitive salaryRetirement/ 401K/ Pension Savings globallyCompetitive Paid time off packages including birthday's off!Access to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership for those who want a change from their home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc)Access to StackAdapt programmatic courses and certifications to support continuous learningAn awesome parental leave programA friendly, welcoming, and supportive cultureOur social and team events!StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.About StackAdaptWe've been recognized for our diverse and supportive workplace, high performing campaigns, award‑winning customer service, and innovation. We've been awarded:To learn more about our privacy practices, please see our Privacy Policy.#LI-REMOTECreate a Job AlertInterested in building your career at StackAdapt? Get future opportunities sent straight to your email.#J-18808-Ljbffr

📌 Manager, Gtm Engineering Canada; United States - C$120,000 - C$142,500 A Year - Remote (Toronto)
🏢 StackAdapt
📍 Toronto