Marketing Manager (Toronto)

Marketing Manager (Toronto)

01 Aug
|
NSUS Group
|
Toronto

01 Aug

NSUS Group

Toronto

Join our creative and innovative team as we connect and entertain players all around the world, creating exciting experiences and lasting connections, on the world’s largest online poker network and biggest poker events!Home of the World Champion Daniel Negreanu, Winner of the Best Poker Software, and Guinness World Records holder of the largest ever online poker prize pool, GGPoker has taken the only poker world by storm.HQ'ed in Toronto with offices in 9 major cities and 700 top international talents, NSUS is an industry-leading global company dedicated to shaping the future of gaming. GGPoker holds the largest online poker market share globally, and we are looking for agile, innovative, and passionate team members to be part of the World’s #1.Join us and be part of the very best in the iGaming space!PositionWe are seeking a Marketing Manager with deep cultural understanding and experience in marketing to and engaging the Chinese diaspora in various international markets to drive growth and increase GGPoker global market share. Your goal will be making GGPoker the online destination for all Chinese-speaking/diaspora poker players residing outside of Mainland China.You will report directly to the Head of GGPoker and ClubGG.Duties and ResponsibilitiesTake ownership of the Overall Growth and Engagement responsibility for the global Chinese diaspora market, acquire,



engage, and retain customers sustainably, and deliver growth in accordance with set budget and targets.Integrate and coordinate marketing internal marketing talent and processes, enlisting different teams, processes, and marketing verticals (performance and channel marketing, digital marketing, Agents and Affiliates, SEO, PPC, CRM, etc.), adapting them for culturally specific channels (e.G., WeChat, Weibo, Douyin, Rednote etc.. ).Navigate carefully and creatively the regulatory framework that may apply to many of the markets in which you will operate.Negotiate strategy and resources with both internal and external stakeholders, including international partners and regional marketing teams.Develop and implement the marketing strategy for the global Chinese diaspora, including clear plans for all available marketing and communication channels like affiliation, ambassadors, community events, agents, and Chinese-language social media platforms.Work closely with various content stakeholders to develop creative concepts that are culturally relevant for long‑term brand building and communication within this market segment.Work together with the Business Development team to identify ways to grow in the market including agents, affiliates, resellers, and

📌 Marketing Manager (Toronto)
🏢 NSUS Group
📍 Toronto

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