Drive consumer insights at Toyota Canada as a hybrid Consumer Insights and Experience Specialist. This role involves managing brand research and contributing to impactful advertising campaigns.
Toyota Canada Inc. is looking for a marketing professional for a 12-month contract. You will be responsible for advancing brand health through consumer insights and developing engaging marketing experiences. Your focus will include advertising tracking, experiential marketing events, and collaboration with various teams.
Key Responsibilities:
• Manage brand health and ad tracking programs
• Conduct qualitative and quantitative consumer research
• Lead development of consumer-facing campaigns
• Collaborate on content development for social channels
• Support annual planning and budget tracking
Requirements:
• University degree in Marketing or related field
• 3-5 years of marketing experience, preferably in research
• Robust knowledge of automotive industry is a plus
• Excellent communication and presentation skills
• Proficiency in Excel and PowerPoint
Utilize your marketing acumen and consumer insights to enhance Toyota’s brand presence in Canada.
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📌 Toyota Consumer Insights Specialist, Hybrid (Toronto)
🏢 Toyota Canada
📍 Toronto