What You’ll Do:System Integration:Design, plan, test, and execute marketing technology and data enablement projects, contributing to the seamless integration and functionality of new marketing tools and systems.Review key marketing strategies to collect requirements and design solutions with data, IT, and digital teams, ensuring the necessary data is integrated into CRM (Dynamics 365) to support the operation of marketing journeys, processes, and campaign measurement.Partner with Digital Transformation and IT to enable and optimise Google Analytics 4, including tagging, to leverage key consumer behaviours across Meridian’s digital properties.Evaluate the marketing technology stack to pinpoint integration points, identify gaps, and recognise potential risks, uniquely combining complex multi‑system data and technology platforms.Support system upgrades and enhancements to maintain functional and efficient integrations, keeping abreast of new technologies and best practices in system integration.Conduct UAT and Post‑Production testing to ensure proposed solutions work as intended.Provide training for new processes, capabilities and technology integrations as required.Data Migration:Improve our ability to track the consumer’s journey across the full marketing funnel.Collaborate to enhance marketing attribution, ensuring alignment and data consistency across Finance, Marketing, and Business Operations teams.Troubleshoot and resolve data migration issues.Work with Enterprise Analytics to identify, integrate and optimise new and existing data sources (including scoring models)



into CDP/analytics tools for marketing orchestration.Prepare data migration plans detailing risk, milestones, quality and business sign‑off in conjunction with the implementation team.Design and maintain data architecture to support seamless integration and efficient data flow across systems.Data Governance & Analysis:Partner with the Marketing Operations Manager to conduct data quality assessments, identifying and correcting errors, duplicates, and inconsistencies (routine and QA automation).Oversee customer data management to maintain data hygiene and governance, ensuring compliance with regulatory standards.Collaborate with stakeholders to evaluate processes and provide recommendations for enhancing data accuracy, quality, process efficiency and reporting automation.Implement database tracking and dashboards for metrics and reporting to ensure progress is measured, evaluated and continually improved.Document data governance processes and outcomes.What You Bring:Minimum 4+ years of experience working with marketing automation & MarTech platforms (Dynamics 365 for Marketing, Salesforce, Marketo, Eloqua) for journey automation and segmentation.4+ years of experience designing and implementing complex marketing analytics and CRM cloud platforms (Dynamics 365, Adobe, Salesforce,



Google Analytics 4).4+ years of experience within a Data Integration role, preferably in the Financial Services sector.4+ years of experience with up-to-date BI/Data Visualization platforms (e.G., PowerBI, Tableau, Looker).4+ years of advanced SQL, Python, Java or other relevant programming languages.Post‑secondary education with a focus in Technology, Computer Science or related field considered an asset.Cloud platform certifications (Google Analytics, Salesforce, Microsoft Azure, etc.)Certified Scrum Master (CSM) or Professional Scrum Master (PSM) certification considered an asset.Salary Range:CAD $68,800 – $103,200 annuallyOffice Location:Toronto Corporate Office with the ability to travel to our St. Catharines office as needed; this is a hybrid work opportunity.Remote Work Policy:Employees may work remotely but must be in the office at least one day per week for meetings and collaboration.What's in it for you?Inclusive and collaborative working environment encouraging teamwork, creativity, curiosity and celebrating success.Tools and technology needed to delight our customers and clients.Opportunity to work with and learn from diverse industry leaders and colleagues with top‑company experience.Hybrid work arrangements with in‑person office time for collaboration and relationship building.A workplace that values fun and a different approach to corporate life.Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.#J-18808-Ljbffr

📌 Senior Analyst, Data & Technology Integration - C$68,800 - C$103,200 A Year (Toronto)
🏢 Meridian
📍 Toronto