- Job Title: Short-Form Creative Lead (Social Media)
- Work Hours: Full-Time
- Schedule/Timezone: Pacific Time (PT)

About the Company

We are a fast-growing, founder-led media and education company dedicated to helping entrepreneurs and business leaders scale through world-class content, coaching, and proven business growth strategies. Operating with a high-performance mindset, our culture emphasizes deep ownership, bold creativity, innovation, and absolute excellence.

About the Role

Ready to turn world-class business insights into viral, culture-defining social media content? We are looking for a strategic, high-performing content leader to take the wheel of our short-form ecosystem and scale our audience to new heights. In this senior-level role, you will work directly alongside a high-profile founder to shape the brand's social media presence across Instagram Reels, TikTok, and YouTube Shorts. This position is built for a strategic content leader who masterfully understands social media trends, audience psychology, and platform growth. Because directing live talent is a core pillar of this role, your inspiring, collaborative presence is required on-site at our Kelowna headquarters. If you thrive in an environment with high autonomy, high expectations, and massive real-world impact, this is your next big move.

Responsibilities

- Social Media Strategy & G rowth: Own and lead the short-form content strategy across Instagram Reels, TikTok, YouTube Shorts, and emerging platforms to maximize reach, engagement, shares, saves, and follower g
- rowth.Content Capture & Produ ction: Plan and direct short-form content during in-person filming sessions with the founder, identifying real-time opportunities and crafting compelling hooks and storytelling struc
- tures.Trend Innov ation: Monitor platform trends, cultural conversations,



and algorithm changes to quickly capitalize on viral opportunities while maintaining brand alig
- nment.Analytics & Optimiz ation: Track and analyze key metrics (watch time, retention, engagement) to continuously refine the strategy and evolve our short-form content pla
- ybook.Cross-Functional Collabor ation: Partner closely with the Head of Long-Form Content to repurpose long-form assets and collaborate with marketing and production teams to build scalable content systems.

Qualifications

- Exp erience: 5+ years of experience in social media, content strategy, digital media, or a relate
- d field.Proven Track Record: Demonstrated success growing social media audiences specifically through platform-native short-form content (Instagram/
- TikTok).Technical & Direction Skills: Hands-on proficiency with short-form editing tools (e.g., Adobe Premiere Pro) and experience directing on-camera talent in fast-paced live envir
- onments.Strategic In stincts: Deep understanding of audience psychology, trend identification, hook creation, and social media analytic
- s tools.Execution & Commun ication: Ability to operate independently with minimal supervision, solid project management skills, and professional-level English commun
- ication.L ocation: Ability and willingness to work on-site full-time in Kelowna, British Columbia (or relocate to the area).

Required Skills

- Personal experience building and growing your own social media audience or perso
- nal brand.Experience managing content strategies across multiple major platforms simul
- taneously.Background in entrepreneurship, SaaS, business education, coaching, or creator-focused i
- ndustries.Knowledge of paid social advertising and organic-to-paid content amplification s
- trategies.Experience leading content teams, freelancers, or creative contractors.

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📌 Creative Lead (Kelowna)
🏢 Globaltize
📍 Kelowna