Who We AreBurson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.Com and follow us on LinkedIn and Instagram.More About The RoleBurson is looking for a new Account Director with a specialization in Influencer Marketing to join our team. At Burson, influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are.We’re looking for candidates that have a social-first mindset, are tapped into all things influencer marketing and have a deep knowledge of the lifestyle consumer brands that are making a mark with partnerships. The candidate should have demonstrated experience leading key accounts with a passion for client service excellence and day-to-day direct report team management and operations.Here’s What You’d Be DoingManage end-to-end influencer strategy and execution helping us achieve maximum impact of the overarching brand story as key client lead on respective accountsCollaborate on building annual influencer-first strategies, ideas, and frameworks for clientsManage large volume of influencer campaigns ensuring they are on budget, on time and on strategy with an error free project management mindsetOversee research, identification, negotiation and project management of influencer programsOversee development of compelling content for an array of brands with different audience considerationsReview & approve campaign reports by tracking and optimizing organic and paid influencer content, and analyzing to provide actionable insights and opportunitiesLead social media listening to ensure informed on trending content and audience behaviors to inform new partnerships, content opportunities, and social strategiesKeeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian marketEstablish and maintain relationships with key contacts within the influencer space on multiple levels and grow over timeIn partnership with VP, Influencer Marketing,



educate and share knowledge with teams on trends and best practicesManage a team of direct reports at various levels by demonstrating exemplary work ethic and day-to-day providing counselWhat You’ll Need To Get Here9-12 years’ experience in PR & Influencer relations4-5 years’ experience with direct reportsA strategic mindset and deep knowledge in the social media space, including the latest trendsClient service oriented, able to manage complex scopes of work, multiple projects and stakeholders simultaneouslyProven ability to develop meaningful influencer relationships that result in authentic story-telling and drive measurable impactDeep understanding of metrics and insights from priority social platforms and other emerging channels for optimization, learnings and future plan recommendationsExcellent written and verbal communications skillsCreative thinker and problem solverWhat else is in it for you?Full health benefits package—including paid time off, schedule flexibility, and moreDynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technologically advanced space in downtown TorontoStrong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional bestA passionate, smart, fun, and creative cultureSalary$90,000 — $140,000 CADIn Ontario, the base salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role at Burson, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well-being and professional growth.



While specific details may vary by agency, typical advantages include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.You Belong At BursonOur vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.#J-18808-Ljbffr

📌 Account Director, Influencer - C$90,000 - C$140,000 A Year (Toronto)
🏢 Burson
📍 Toronto