Director, Demand GenerationatModern CampusAbout Modern CampusModern Campus empowers 1,700+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity. The Modern Campus learner‑to‑earner lifecycle platform powers solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non‑traditional student management.Role OverviewThe Director of Demand Generation is a strategic and data‑informed marketing leader responsible for building and executing Modern Campus’ demand generation strategy to drive qualified pipeline, accelerate revenue growth, and optimize marketing performance across the customer lifecycle. Reporting to the SVP of Marketing, this role leads a high‑performing team responsible for full‑funnel campaign execution, digital marketing, and performance analytics.Key ResponsibilitiesStrategic & Cross‑Functional LeadershipDefine and execute a multi‑channel demand generation strategy that drives measurable pipeline and revenue growth.Partner with Marketing, Sales, and Revenue Operations to align campaign strategy with business objectives and market opportunities.Collaborate on annual and quarterly campaign planning, ensuring strategic alignment and clear performance goals.Serve as a key member of the Marketing leadership team, contributing to overall strategy, planning, and resource prioritization.Partner closely with Product Marketing to translate positioning, personas, and values into demand strategies and programs.Campaign Strategy & ExecutionOversee campaign development, execution, and optimization across paid media, digital, email,



content syndication, and events.Build integrated programs that nurture prospects and accelerate deal velocity through the funnel.Collaborate with content and creative teams to ensure campaigns are brand‑aligned, compelling, and targeted.Manage campaign calendars and reporting to ensure flawless execution and consistent optimization.Team & Channel LeadershipLead and develop a small, high‑performing team of digital and email marketing professionals.Establish scalable frameworks and KPIs to measure campaign performance and ROI.Foster a test‑and‑learn culture focused on experimentation, continuous improvement, and data‑informed decision‑making.Encourage cutting-edge use of emerging tools (AI, personalization technologies, etc.) to optimize performance and enhance prospect experience.Pipeline Growth & OptimizationDrive marketing‑sourced pipeline targets and ensure alignment with sales objectives.Partner with Sales teams to improve lead quality, conversion rates, and funnel velocity.Collaborate with Revenue Operations to enhance lead scoring, routing, and attribution processes.Translate campaign data into actionable insights that guide future strategy and investment.Collaboration & EnablementWork cross‑functionally with other marketing leaders to ensure cohesive brand and message delivery across all touchpoints.Provide Marketing & Sales with campaign insights, lead intelligence,



and post‑campaign analysis to support follow‑up and conversion.Contribute to strategic initiatives that elevate Modern Campus’s brand awareness and category leadership in higher education technology.Partner with Product Marketing and Sales Enablement to ensure campaign execution aligns with in‑field motions.What You OfferBachelor’s degree in Marketing, Business, or related field (Master’s or MBA preferred).8–12+ years of B2B SaaS marketing experience, with at least 3 years in a demand generation leadership role.Proven success developing and executing integrated, multi‑channel marketing campaigns that generate measurable pipeline.Deep experience with HubSpot, Salesforce, Google Analytics, and ABM or intent data platforms.Strong analytical mindset and ability to translate performance data into actionable strategy.Excellent leadership, communication, and project management skills.Experience in higher ed tech or mission‑driven SaaS strongly preferred.What We OfferThe base salary range for this position is between $120,000–$150,000.Remote‑first workplace.Rewards and recognition programs.Learning and development opportunities.The ability to make a difference every day for universities trying to grow and students trying to learn.EEO StatementModern Campus is proud to be an equal‑opportunity workplace and is committed to hiring irrespective of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for U.S. candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.#J-18808-Ljbffr

📌 Director, Demand Generation - $120,000 - $150,000 A Year - Remote (Toronto)
🏢 Modern Campus
📍 Toronto