We are a Canadian leader in digital automotive solutions. Our flagship brands –AutoTrader.Ca ,AutoSync ,Dealertrack Canada and CMS– help Canadians buy, sell, and finance vehicles with confidence.AutoTrader.Cais Canada’s largest automotive marketplace, with over25 million monthly visits .As part ofAutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.Role SummaryAs Director of Marketing Strategy, you own how B2C marketing drives growth in Canada. You will own a multi-million CA$ budget and be end-to‑end accountable for marketing.This is a strategy‑led role with real commercial responsibility. You decide where to invest, where to pull back and how to improve performance across the funnel.You will work with specialists who execute campaigns, but you are responsible for setting direction and making the trade‑offs. You will lead and develop a team, and work across a matrixed setup to align marketing, product, analytics and other stakeholders.What you’ll doOwn multi-million CA$ consumer marketing budget in Canada.Be accountable for marketing outcomes – leads, sessions, brand impact etc.Define and drive full‑funnel strategy – optimal channel mix; balance short‑term demand and long‑term brand.Set the standard for analytical rigor. Work hands‑on with data, spot issues early, partner with analytics to investigate, and use insights to drive decisions.Lead brand and content marketing, including creative briefing,



media planning briefing and impact measurement.Steer performance marketing via a central team. You don’t run campaigns – you decide where to push, pull back, and allocate budget.Lead monthly reviews with senior executives on marketing performance, risks and trade‑offs.Lead and develop a high‑performing team.What you’ll need12+ years in marketing or growth strategy.You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.Managed brand investments (e.G., TV, OOH, audio) with clear impact.Robust analytical skills; comfortable de‑averaging performance and drilling down into root causes.Led teams and developed talent.Confident presenting to / discussing trade‑offs with senior non‑marketing executives.What’s in it for youEmployee and Family Assistance program.Virtual wellness events.Regular internal training programs.Financial planning with 3% matching Pension.Annual bonus structure.Thebase salary rangefor this position is CAD 140K - 170K.This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.For a career where you can drive our business and shape your future, apply now.Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.Vacancy Status: This job posting is for an existing vacancy.#J-18808-Ljbffr

📌 Director, Marketing Strategy - C$140,000 - C$170,000 A Year (Toronto)
🏢 AutoScout24
📍 Toronto