Elm City Events is seeking a motivated and detail-oriented Sales & Events Support Assistant to join our team. This role has been created to support a dedicated sales development mandate for a Destination Management client. You will be focused on prospect development, market research, and sales pipeline development in a collaborative, accountable, and professionally supported setting.

Responsibilities

- Sales Prospecting & Lead Generation
- Conduct targeted research to identify qualified meeting and convention leads
- Research associations, corporations, and organizations that are strong candidates to host events in the destination, compiling relevant data to support the sales process
- Monitor competitive destinations and track industry intelligence relevant to the client's strategic plan
- Research upcoming conventions, conferences, and association meetings that could be attracted to the destination and its venues

- Pipeline Management & Database

- Develop and maintain detailed prospect lists, contact databases, and account profiles, using the database as a true sales pipeline tool
- Support sales pipeline development and tracking, providing regular reporting on prospecting activity, pipeline progress, and key performance metrics
- Coordinate with client and team to align prospecting priorities with target markets and the sales calendar

- Bid Support & Client Qualification

- Assist in the preparation of destination presentations and supporting documents for bid packages
- Screen and qualify clients for FAMs, site visits, and event invite lists, ensuring attendees represent sales-qualified leads aligned with the client's target markets and conversion goals
- Attend sales strategy calls and briefings as required

- Event & Activation Support

- Assist with planning events and activities, including booking and coordinating vendors,



development and tracking of budgets, and materials preparation
- Assist with on-site event execution for events and activations, including manning registration and welcome tables
- Design and produce name tags, tent cards, and other event signage and materials
- Source, organize, and package gifts and branded items for events, FAMs, site visits, and client touchpoints
- Support event set-up, tear-down, and day-of logistics as required
- Assist with attendee communications, confirmations, and pre-event coordination as needed

What We're Looking For

- Experience or strong interest in sales support, business development, or marketing research
- Excellent written communication skills, as you'll be drafting professional sales correspondence regularly
- Strong research skills with the ability to identify, compile, and organize complex information
- Comfort with CRM or database tools; experience with CRM platforms is an asset
- Highly organized, self-directed, and able to manage multiple priorities in a fast-paced environment
- A proactive mindset. You're comfortable picking up the phone for cold outreach and don't wait to be told what to do next
- Familiarity with the meetings, conventions, and tourism industry is considered an asset
- Proficiency with Microsoft 365 (Outlook, Word, Excel, Teams)
- Proficiency with Canva and similar design tools is considered an asset

Work Environment & Tools

- Dedicated workspace with access to meeting rooms and shared office facilities
- Laptop with Microsoft 365, including cloud storage and a dedicated ECE business email address
- Project management software and access to sales prospecting tools and research databases appropriate to the scope of work

Compensation

$50,000 - $55,000 annually

Type

Full-time, 1-year contract

Location

In-office, Fredericton, NB

Start Date

As soon as possible

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📌 Sales & Event Support Assistant (Fredericton)
🏢 Elm City Events
📍 Fredericton