Role OverviewLocation:Canada (tbk is headquartered in London, ON)Position type:Full-timeWork Location:Hybrid – remote + 2-days/week in office (London, ON)Salary:$110,000 - $120,000 (depending on experience)Reports To:CEOAbout tbktbk is a full-funnel marketing, web, and software partner for mid-market organizations who are tired of juggling vendors and short-term fixes. We help leadership teams align strategy, brand, web platforms, and campaigns - then turn that into qualified demand and clear revenue reporting.We’re known for combiningmath + magic : serious strategy, data, and engineering paired with creative that actually moves people.As we level up tbk’sgrowth intelligence practice, we’re hiring aDirector, Growth Analytics & CROtodefine and leadhow we use data, experimentation, UX and AI across the full funnel to drive growth for our clients.Small confession:Yes, we know our current website and some of the icons are a bit… dated and dare we say cheesy. Please don’t judge our UX by that alone - we’re in the middle of a glow-up, and you’ll have a say in where it goes next.The RoleYou’ll own tbk’sgrowth intelligence function .This is not a reporting role. It’s a“what should we do next?”role.You’ll be the person who can:Look at a messy mix of web analytics, CRM and pipeline data, media performance, and in office behaviourDecide what actually mattersTurn that into clear experiments, UX guidance, and dashboards that C-suite teams can act onYou’ll lead a small cross-functional pod (marketing, analytics, CRO, UX, dev), work directly with client leadership, and push tbk forward in how we useAI, BigQuery, and automationto find growth faster.What You'll DoOwn growth analytics & CRO for key clientsDefineNorth Star metricsand success measures for client programs (revenue, leads, CAC, LTV, conversion rates, pipeline velocity, etc.).Build and maintainexecutive-ready dashboardsin Looker Studio and related tools that surface only the numbers that matter.Design and overseeCRO and experimentation roadmaps :hypotheses, test design, and sample sizingclear test readouts and next steps.Translate findings intodecisions —“here’s what we saw, what it means, and what we should do next.”Lead performance-focused website UI/UX reviewsPartner withUX designers, product owners, and developersto review new and existing site experiences.Use analytics, heatmaps, user flows, and testing data to answer: “Will this UX actually move the KPIs?”Provide data-backed guidance on:page structure and hierarchyfunnel flows and formson-site messaging prioritiesYou won’t be pushing pixels,



but you’lllead the performance lenson website planning and launches.Own the full-funnel view (including CRM)Connect the dots betweenmedia → web → CRM → pipeline → revenue .Work with client and tbk teams to ensure:tracking is consistent from first touch through to opportunity and closed-wonKPIs reflecttrue funnel health, not just vanity metrics.Use CRM and marketing automation data (e.G., HubSpot, Salesforce, Dynamics) to:identify leaks and friction pointsrecommend nurture flows, handoff improvements, and lifecycle tweaks.Lead a growth intelligence podProvide day-to-day leadership tomarketers, analysts, CRO specialists, and UX partnersworking on your accounts.Set standards for:analysis qualityexperiment designreportingperformance-focused UX feedback.Coach team members onhow to think, not just what buttons to press - raising tbk’s overall analytics and CRO maturity.Partner with account leads and tbk leadership onquarterly business reviews and growth plans .Push the frontier with AI, BigQuery & automationUseAI deeply and creatively —beyond simple prompting:Build or overseecustom scriptsand connectors to clean, enrich, and join data (e.G., with BigQuery, Apps Script, Python, or similar tools).Use AI toaccelerate analysis and experimentation —faster insight cycles, better segmentation, and stronger test ideas.Identify where AI caneliminate manual busywork(tagging, anomaly detection, content variants, etc.).Stay on top of new AI and data tools and regularly bring“here’s what we’re trying next”ideas into tbk’s practice.Be the bridge to the C-suitePresent insights and recommendations toVP and C-level stakeholderswith confidence and clarity.Turn a sea of numbers into3–5 slidesthat matter to busy executives.Build trust by tying your work directly tobusiness outcomes : revenue, margins, retention, pipeline quality, customer experience.What You'll Bring8+ yearsin growth analytics, digital analytics, CRO, performance marketing, product analytics or a closely-related role.Proven experience working in a digital or marketing agency environment.You understand agency pace, client expectations, and why some people love this world and others don’t.A proven track record ofdriving measurable growththrough:experimentsUX and funnel improvementsdata-informed decisions (conversion lifts, revenue impact, CAC reduction, higher LTV, etc.).Experienceleading or mentoringother practitioners (marketing, analytics, UX/CRO or similar).Expert‑level analytics and data stack:Expert‑level Looker Studio experience :building complex,



multi-source dashboardsperformance‑tuning and structuring for executive audiences.Strong hands‑on experience with:BigQuery(or similar data warehouse engines like Snowflake / Redshift)Google Analytics 4Tag managers, pixels, and conversion tracking setup.Comfortable writing and reviewingSQLand working with large datasets.CRO, UX, and CRM chops:DemonstratedCRO and UX performanceexperience:structuring tests and experimentsdesigning meaningful variantsinterpreting results beyond “did it win?”giving clear, performance‑focused feedback on wireframes, comps, and flows.Solid experience withCRMs and marketing automation(e.G., HubSpot, Salesforce, Dynamics, or similar):understanding lifecycle stages, lead scoring, and opportunity stageslinking web and campaign performance to pipeline and revenue.AI and communication:Deep comfort withAI as a craft, such as:using LLMs to accelerate analysis and insight generationguiding or building small tools/scripts that connect APIs, automate reporting, or enrich dataknowing when AI is useful and when human judgment must lead.Excellent communication skills:You can turn complexity intosimple, compelling narratives .You know clients don’t want all the data—they want therightdata with aclear recommendation.Education (or equivalent experience)Bachelor’s degree in a quantitative, business, or related field (e.G., Analytics, Statistics, Computer Science, Economics) is an asset – but not required.We care more about what you’veactually shipped(dashboards, experiments, growth wins) than the exact path you took to get here.How to ApplyTo start, send us your résumé/LinkedIn and a brief note or portfolio link highlighting your most meaningful growth and analytics wins.Apply Now (link to apply page)Our Hiring ProcessAs an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.Equal Opportunities:tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status. tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally‑protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.Melissa McInerneyCEO & Chief Creative Officer, tbk“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers.”#J-18808-Ljbffr

📌 Director, Growth Analytics & Cro - $110,000 - $120,000 A Year (Toronto)
🏢 tbk
📍 Toronto