Shape customer engagement strategies as the Manager of CRM and Lifecycle Marketing at Walmart. Spearhead cutting-edge marketing programs that enhance customer retention and value across digital channels.

The primary focus of this role is to develop and execute impactful marketing strategies that streamline customer experiences through automation and personalization. You will work closely with stakeholders from Consumer Insight and Digital teams to identify opportunities for growth and improve customer satisfaction.

Furthermore, monitoring customer behavior and database integrity is crucial for achieving business objectives.

Key Responsibilities:
Design and implement customer lifecycle marketing programs
Collaborate with various teams for actionable customer insights




Execute testing roadmaps for campaign optimization
Enhance customer engagement through strategic communications
Manage marketing budgets while aligning with long-term goals

Requirements:
Bachelor’s degree in Marketing, Business, or related field
Over 5 years in CRM and lifecycle or digital marketing
Experience with CRM platforms such as Adobe Campaign
Solid skills in analytics and customer insights
Proven communication skills with cross-functional teams

Drive CRM initiatives at Walmart to foster long-term customer loyalty and value.
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📌 Manager, Crm & Lifecycle Marketing Mississauga (Canada)
🏢 Walmart
📍 Canada