The Media Planners main responsibility is to provide input into (recommending) the most effective and cost-effective means of achieving the client’s advertising objectives.

He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.

CHARACTERISTICS YOU HOLD

WHAT YOUR DAY WILL LOOK LIKE

- Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS
- Develop integrated media plans under supervision
- Use media measurement tools (OMD proprietary and industry) in plan preparation
- Present media plans to client under supervision
- Manage plan revisions due to budget or strategic changes
- Ensure execution of plans and manage plan revisions due to budget or strategic changes
- Develop media POVs
- Train and mentor media Assistants
- Ensure involvement of broadcast buying group in strategic plan development
- Build rapport with account group, partner agency disciplines and vendors
- Investigate new ideas, trends (what’s hot/what’s new) and share with team and client(s)
- Participation in client meetings
- Participate in business activities and attend presentations

DEVELOPMENTAL TRAINING

- Expand understanding and use of media measurement tools




- Expand understanding of markets/media/buying conditions
- Training/mentoring of assistant/delegating skills
- Develop strategic skills for all media (digital, social, etc.).
- Hone business writing and presentation skills
- Develop business acumen
- Cultivation of media reputation and agency profile
- Attend industry media functions (vendor events) as an ambassador of OMD
- Volunteer for agency/department projects that interests you.
- Become expert in Prisma and DDS

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are:

- Virtual Monthly Town Hall Meetings
- Full complement of health benefits (My )
- Flex Work Arrangement and Work Life Balance initiatives
- Special Days (extra time-off days around statutory long weekends)
- Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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📌 Media Planner (Toronto)
🏢 OMD Canada
📍 Toronto