Elevate Relay's growth as a Performance Marketing Manager, overseeing a $2-3M monthly budget across diverse channels including paid search and social. Drive optimization and budget allocation while maintaining solid unit economics. As a key member of Relay, you will manage sophisticated paid media programs in the SMB fintech space.
Your role includes optimizing various marketing channels like YouTube, direct mail, and CTV to enhance performance outcomes. Collaborate with teams to turn data insights into effective creative strategies while managing relationships with advertising vendors. Key Responsibilities:
Oversee optimization and testing across all paid channels
Scale and manage publisher partnerships for quality approvals
Analyze performance data to guide creative direction
Flexibly allocate budget across acquisition channels
Utilize SQL and Metabase for data insights
Requirements:
Experience managing $500k+ monthly ad budgets
Proficient in SQL with a track record in MTA and MMM
Proven ability to identify and act on new marketing opportunities
Comfortable navigating ambiguous marketing landscapes
Robust analytical mindset with a focus on outcomes
Empower Relay’s growth through data-driven performance marketing and creative strategies.
📌 Performance Marketing Manager At Relay Toronto
🏢 Relay
📍 Toronto