Drive Falcon Electric's growth as the B2B Demand Generation Leader focused on cutting-edge pipeline strategies. This AI-native role combines technical expertise with marketing to enhance revenue generation. In this role at Falcon Electric, you will transform how demand generation operates by fostering an AI-driven approach to lead cultivation.

The B2B Demand Generation Leader will oversee the design and execution of account-based marketing strategies, ensuring the sales teams have prioritized, quote-ready opportunities. Your deep understanding of the buying signals will guide marketing efforts to effectively position Falcon as the go-to authority in harsh-setting power solutions. Key Responsibilities:
Develop and oversee an effective lead-generation engine
Leverage buying-signal data for targeted marketing programs




Automate workflows to enhance research and outreach efficiency
Provide sales teams with strategic insights and training materials
Optimize content visibility through direct AI marketing initiatives Requirements:
5+ years in demand generation with measurable sales contribution
Hands-on experience using AI for marketing workflows
Familiarity with account-based marketing methodologies
Proficient in CRM and marketing automation platforms
Experience targeting technical markets Become a vital part of Falcon's mission by driving impactful demand generation strategies.

📌 B Demand Generation Leader At Falcon Electric Mississauga (Canada)
🏢 Avnan Electro
📍 Canada