Vice President, Brand and Market StrategyUnited States (Remote)We are seeking a bold and strategic VP of Brand and Market Strategy to define how the market understands SOCi... and the category we are creating.This is a mission‐critical leadership role. You are not just building a brand... you are shaping the narrative for an entirely new category at the intersection of AI, local search, and multi‐location marketing. You will define our market positioning, elevate our voice, and ensure everything from executive storytelling to product messaging ladders into a single, powerful story.This is a brand‐led role (60–70%) with executive oversight of Product Marketing (30–40%). You will own how SOCi shows up across every touchpoint... from our category narrative and thought leadership to our content strategy and communications engine... while ensuring our product marketing function translates that narrative into clear, differentiated, and revenue‐driving go‐to‐market execution.Salary: SOCi expects to pay a base salary in the range of $190,000 – $250,000 USD base plus bonuses/commission. Within the range, individual pay is determined by factors such as job‐related skills, experience, and relevant education or training.Who We AreSOCi is redefining how multi‐location enterprises achieve local and AI search visibility with the world's first agentic workforce. Built specifically for distributed brands, SOCi's brand‐trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today's geo‐driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World's Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.How You'll Make an ImpactMarket Narrative & Category LeadershipDefine and evolve SOCi's category narrative, positioning, and messaging architectureEstablish a clear, differentiated point of view that answers: why change, why now, why SOCiEnsure consistency of narrative across brand, product, sales, and executive communicationsShape how analysts, media, customers, and the market understand SOCiBrand Strategy & ExperienceOwn SOCi's brand strategy, identity, and voice across all digital and offline touchpointsEnsure a consistent and high‐quality brand experience across digital channels, campaigns, events, and customer interactionsLead and scale a high‐performing brand and creative organizationAuthority,



Content & Earned Channel StrategyOwn SOCi's earned and owned media strategy to build market authority and executive visibilityDefine the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publicationsBuild and scale an always‐on content engine that reinforces SOCi's narrative and engages enterprise buyersOversee development of thought leadership programs, including proprietary research, data insights, and executive POVsPartner with executive leadership to amplify SOCi's voice across social platforms, speaking engagements, and mediaCommunications & Executive VisibilityLead SOCi's communications strategy, including media relations, analyst engagement, and corporate messagingElevate executive presence through keynotes, bylines, interviews, and industry influenceEnsure SOCi maintains a strong and differentiated voice in the marketLead and mentor the Product Marketing function, including a Sr. Director and teamEnsure product messaging, positioning, and go‐to‐market strategies align with the broader market narrativeProvide strategic oversight across:Messaging frameworksProduct launches and company readinessSales enablement and competitive positioningStep in for tier‐one launches, strategic deals, and executive‐level product storytellingAct as a senior product evangelist internally and externally when neededGo-to‐Market Narrative & Cross‐Functional AlignmentPartner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journeyDrive consistency between brand narrative, product messaging, and revenue strategyInfluence executive decision‐making through market insights, customer understanding, and competitive intelligenceBrand & Narrative Operating ModelBuild a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impactEstablish measurement frameworks that connect brand investment to business outcomesOwn budget, planning, and performance reporting across brand, communications, and product marketing teamsWhat You'll Need to be SuccessfulRemote Prospect : Ability to work 100% remotelyMust Have :7+ years of B2B Product Marketing experience working in a fast‐paced, high‐growth environmentDemonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) – building,



leading and mentoring high‐performing teams as well as growing revenueDemonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomesIn depth, hands‐on experience with all core product / solution marketing functions – positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launchDemonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customersDemonstrated ability to be both strategic and hands‐on and juggle multiple initiatives with confidence and graceExcellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonateYou are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organizationYour executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvementWilling to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assignedEducation : Bachelor's degree in a related fieldPosition will remain open with applications due by April 24, 2026. This position is being hired on an urgent basis. The application window may close before April 24, 2026 if SOCi receives a sufficient number of applications to select a candidate prior to that date.What SOCi Provides to YouComprehensive Benefits Package (full‐time permanent, non‐contract roles only)Health insurance plans, dental, and visionWellness incentives401(k) plan with employer matchFlexible Work Environment (full‐time, non‐contract roles only)Flexible paid time offQuarterly wellness daysPaid holidaysEmpowering Career Growth and SuccessWhat's Important at SOCiLed by a team of industry experts, SOCi is leading the pack in agentic marketing for multi‐location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, energetic culture allows our teams to work cross‐functionally and optimize productivity. We are a rapid‐paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.Ai for more information.As set forth in SOCi's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.#J-18808-Ljbffr

📌 Vice President, Brand And Market Strategy - $190,000 - $250,000 A Year - Remote (Toronto)
🏢 SOCi
📍 Toronto