Transform marketing strategies into data-driven solutions as a Technical Marketing Specialist at Seneca Polytechnic. This hybrid role requires a blend of technical execution with strategic marketing insights.
In this role, you'll lead the Salesforce Marketing Cloud initiatives, focusing on campaign automation and audience engagement. The position requires robust technical skills in CRM systems to enhance lead management processes and event registration efforts. You’ll analyze data to continually improve campaign effectiveness and operational efficiencies.
Key Responsibilities:
• Design and oversee email and campaign strategies
• Direct campaign performance reporting and analysis
• Manage CRM integrations for optimal user experience




• Provide training and technical support to team members
• Optimize data quality and governance frameworks
Requirements:
• Four-year degree in Marketing or related discipline
• Five years’ experience with marketing campaigns
• Expertise in Salesforce, SFMC, and database management
• Proficiency in HTML and SQL programming
• Robust leadership and communication skills
Elevate Seneca’s marketing technology landscape with your technical expertise.
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📌 Technical Marketing Expert At Seneca Toronto (Canada)
🏢 Seneca Polytechnic
📍 Canada