Lead Ribbon’s marketing direction as the Founding Marketing Director, focusing on AI-powered hiring solutions. Your expertise will be essential for awareness creation and demand generation.In this strategic role, you will construct the marketing function from scratch, focusing on high-impact initiatives like product marketing, content creation, and customer engagement. Partner with the founders and sales teams to refine messaging while building the pipeline crucial for Ribbon’s growth in the AI recruiting sector.Key Responsibilities:
• Build comprehensive marketing strategy for demand generation
• Launch impactful campaigns that drive lead conversion
• Define market voice through cutting-edge content strategies
• Develop materials that translate customer success into stories
• Collaborate with stakeholders for message enhancementRequirements:
• 5–8+ years in B2B SaaS marketing environments
• Superior writing skills for agile communication
• Proven ability in pipeline and revenue generation
• Hands-on involvement in diverse marketing tactics
• Creative and fast-moving approach in startupsLead Ribbon into the future of hiring through your marketing vision.
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📌 Founding Marketing Director At Ribbon Toronto
🏢 Social Leverage
📍 Toronto