Elevate student recruitment efforts with New West College as a Digital Marketing & Lead Generation Specialist. Drive campaign strategies and community outreach in this full time role.
This in-office position focuses on developing and executing digital marketing strategies to increase student enrolment. You will manage paid advertising, optimize lead generation, and maintain a robust digital presence. Strategic thinking and analytical skills are crucial for ensuring effective engagement with prospective students across various platforms.
Key Responsibilities:
• Plan and manage paid advertising campaigns on Google, Meta, and LinkedIn
• Own marketing funnel from lead generation to enrollment
• Design re-engagement campaigns for stalled leads




• Monitor cost per lead and conversion metrics
• Build and optimize landing pages to improve lead conversion
Requirements:
• Diploma or Bachelor’s degree in marketing or relevant field
• Minimum 2+ years of experience in lead generation and digital marketing
• Proficient with marketing tools like Google Ads and CRM systems
• Excellent verbal and written communication skills
• Robust analytical abilities for measuring campaign success
Shape the future of student recruitment through cutting-edge marketing strategies at New West College.
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📌 Digital Marketing Specialist New West College Calgary
🏢 New West College
📍 Calgary