About Our Company:Headquartered in Denver, Colorado, Cologix is a leading North America network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 45+ digital edge and ScalelogixSM hyperscale edge data centers in 13 markets across the United States and Canada along with a carrier‐dense ecosystem of 710+ networks, 360+ cloud providers, 35+ onramps and seven Internet exchanges. We provide our nearly 2,000 customers with direct access to our local operations teams, resulting in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American infrastructure funds, Cologix's experienced leadership team, certified staff and commitment to ESG initiatives help form a culture that values our people, our workplace and our clients.Role OverviewCologix is seeking a strategic, hands‐on Director of Digital Marketing to lead and execute our digital strategy across North America. This role owns digital performance end‐to‐end—strategy, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers.This is a player‐coach position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, paid media, search, content, social and blog. This role will manage a demand center operations resource and multiple vendors.The Director will drive measurable pipeline impact, strengthen brand authority and ensure digital marketing functions as a scalable growth engine aligned with revenue objectives.Core ResponsibilitiesDigital Strategy and Performance OwnershipDevelop and evolve an integrated digital strategy aligned to pipeline and revenue goalsTranslate company priorities into clear digital channel plansDefine KPIs across web, paid,



organic and AI‐powered searchDeliver executive‐ready performance reporting and insightsPartner with corporate marketing and regional marketing teams to align investments and outcomesHands‐On Digital Channel Execution and OptimizationAI‐powered search optimization and AEO implementationSEO strategy and on‐page optimizationPaid media oversight and optimization (Google Ads, LinkedIn, display, 6sense alignment)Digital launch coordinationA/B testing and conversion optimization initiativesExecution may be supported by an agency and internal team members, but this role remains actively involved in build, review, optimization and performance improvement.Website Strategy and ManagementOwn website roadmap, UX improvements and conversion optimization strategyCoordinate with agency partner on enhancements and updatesLead experimentation initiatives to improve conversion performanceEnsure the website functions as a demand‐generation engine, not just a publishing platformPartner with content team to ensure website is optimized for customer journeys and conversationEnsure content on website is updated as neededSocial Leadership and ContentProvide social media strategy and performance; ensure day‐to‐dayexecution is effective. Manage all social accounts.Publish social media content in alignment with editorial calendarOversee blog platform and content alignment across campaigns, social and blogShift focus from volume‐based posting to high‐impact visibility and authorityGuide and elevate the performance of our social accountsTeam and Vendor LeadershipLead and develop the Marketing Operations Senior ManagerEnsure clear role delineation to maximize efficiencyManage digital vendors and technology platforms (HubSpot, analytics, advertising platforms,



etc.)Continuously evaluate tools and AI applications that improve scale and impactExperience and Profile/Qualifications8+ years of B2B digital marketing experienceExperience in infrastructure, data center, cloud, network or complex technology environments preferredDemonstrated success balancing strategy with hands‐on executionStrong expertise in AEO, SEO, SEM, paid social, website optimization and analyticsExperience working with marketing automation and CRM systemsKnowledge of applicable Canada privacy laws, email compliance, SPAM and Quebec regulatory requirementsIn depth knowledge of WCAG & AODA compliancy for web designData‐driven and commercially focusedTechnically curious, especially around AI applicationsStrong prioritization skills in resource‐constrained environmentsProven ability to operate effectively in lean team environmentsPlayer‐coach mindset but also a service mentality as relates to the full companyExcellent communication, collaboration and relationship building skillsStrong writing skills for social platforms (short form content)BA or BS degree or equivalent experienceApplicants must be authorized to work for any employer in Canada. We are unable to sponsor or transfer sponsorship of an employment visa / work permit at this time.$130,000 - $145,000 a yearBenefitsMedical, dental, and vision insuranceCompany paid Life InsuranceHealth savings accountAccrued VacationCompany paid holidaysRetirement Plan (RSP) with employer matchMental Wellness BenefitsTuition ReimbursementLong‐Term DisabilityEmployee Assistance Program (EAP)Employee Recognition PlatformIndividual compensation will be commensurate with the candidate's experience. This position will also be eligible for an annual bonus.Cologix is proud to be an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status. If you need assistance in applying for any of our open positions, please contact us at [email protected] or call (phone hidden).#J-18808-Ljbffr

📌 Director, Digital Marketing - $130,000 - $145,000 A Year (Toronto)
🏢 Cologix
📍 Toronto