Senior Vice President, Natural CPG

About the Company

Leading Canadian health and wellness organization with branded products and North American distribution partnerships.

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is in search of a Senior Vice President for Sales and Commercial Operations. This executive leadership role is pivotal in driving the day-to-day commercial activities, including sales leadership, vendor relations, distribution partnerships, customer strategy, and recent brand acquisition. The successful candidate will be a key member of the executive team, responsible for shaping the organization's future growth. Key responsibilities include providing commercial leadership, maintaining strategic customer relationships, leading distribution and vendor partnerships, and overseeing the acquisition of new brands. The ideal candidate will have over 10 years' of progressive commercial leadership experience, with a strong background in consumer packaged goods, food and beverage, natural health products,



or related sectors.

The role demands a leader with a proven track record in managing large commercial teams, a deep understanding of retail and distribution channels, and experience in P&L; ownership. The candidate should be adept at evaluating and onboarding current brands, have solid vendor management skills, and be capable of balancing growth initiatives with operational discipline. The Senior Vice President will also be responsible for talent development, fostering a culture of accountability, and collaboration, and building scalable processes to support the organization's expansion. The position is ideal for a commercially aggressive individual who can empower teams, mentor leaders, and is committed to the long-term success of the business.

Hiring Manager Title
Managing Director

Functions
Sales/Revenue
Business Development
Operations

📌 Senior Vice President, Natural Cpg Toronto
🏢 Nameless
📍 Toronto