Shape customer engagement strategies as the Manager of CRM and Lifecycle Marketing at Walmart. Spearhead cutting-edge marketing programs that enhance customer retention and value across digital channels.
The primary focus of this role is to develop and execute impactful marketing strategies that streamline customer experiences through automation and personalization. You will work closely with stakeholders from Consumer Insight and Digital teams to identify prospects for growth and improve customer satisfaction. Furthermore, monitoring customer behavior and database integrity is crucial for achieving business objectives.
Key Responsibilities:
• Design and implement customer lifecycle marketing programs • Collaborate with various teams for actionable customer insights • Execute testing roadmaps for campaign optimization • Enhance customer engagement through strategic communications • Manage marketing budgets while aligning with long-term goals
Requirements: • Bachelor’s degree in Marketing, Business, or related field • Over 5 years in CRM and lifecycle or digital marketing • Experience with CRM platforms such as Adobe Campaign • Robust skills in analytics and customer insights • Proven communication skills with cross-functional teams
Drive CRM initiatives at Walmart to foster long-term customer loyalty and value. #J-18808-Ljbffr