Join us as a Senior Manager of CRM & Lifecycle Marketing, executing comprehensive strategies for email and SMS channels. This role is pivotal in enhancing customer journeys and driving revenue.
As a leader, you will oversee the design and implementation of lifecycle marketing programs. Your expertise in HubSpot and your ability to analyze campaign performance will help elevate customer engagement and optimize revenue. Collaboration with various teams ensures that your plans align with our broader business goals for cohesive storytelling.
Key Responsibilities:
• Own end-to-end CRM strategy tailored to customer journeys
• Design effective onboarding and conversion workflows
• Partner with creative teams for campaign execution
• Establish frameworks for audience segmentation and targeting
• Measure and optimize lifecycle program performance
Requirements:
• Minimum 5 years in CRM marketing or email marketing
• Proficient with HubSpot and CRM workflows
• Robust grasp of compliance and deliverability practices
• Analytical mindset for performance evaluation
• Proven results in increasing customer retention and revenue
Your strategic thinking and marketing expertise will significantly enhance our customer engagement efforts and impact our bottom line.
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