Take on the Senior Analyst role in Marketing Insights & Analytics at IGM Financial, based in Toronto or Winnipeg. Deliver high-impact analytics and strategic insights to enhance marketing efforts.
In this pivotal position, you will lead the analysis and reporting of marketing performance metrics. Collaborating closely with various teams, you will create advanced dashboards and analytical models that inform strategic decision-making. Your role will also involve filtering actionable insights through audience behavior analysis and expanding measurement frameworks.
Key Responsibilities:
• Lead actionable marketing insights through data analytics
• Design robust reporting systems for campaign measurement




• Leverage AI for advanced workflow automation in analytics
• Conduct audience behavior analysis for segmentation
• Establish advanced data governance and standards
Requirements:
• BA or MA in Marketing, Analytics, or related field
• Over 3 years of experience in analytics
• Proficient in SQL data extraction and dashboard tools
• Solid understanding of marketing measurement techniques
• Ability to adapt to changing priorities in analytics
Harness your analytical skills to influence marketing strategies at IGM Financial.
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📌 Senior Analyst: Marketing Insights & Analytics Winnipeg
🏢 IG Wealth Management
📍 Winnipeg